Branding Strategist (Onsite, Night Shift, Lahore, PKR Salary)

Requirements:

• 2–4 years of experience in brand strategy, marketing, or positioning
• Bachelors degree in Marketing, Business, Communications, or a related field
• Strong expertise in branding, positioning, and storytelling
• Experience creating and executing brand strategies
• Excellent written and verbal communication skills
• Analytical mindset with creative problem-solving abilities
• Experience working with cross-functional teams
• Experience in tech, startup, or multi-brand environments
• Understanding of digital marketing, growth, and funnels
• Experience working with international markets
• Familiarity with tools like Notion, Figma, or Miro

Responsibilities:

• Define and own brand positioning, messaging, and narrative
• Develop brand voice, tone, and comprehensive brand guidelines
• Conduct audience, market, and competitor research to inform strategies
• Translate business objectives into strong brand strategies
• Ensure brand consistency across websites, apps, social media, and campaigns
• Collaborate with designers and content teams to execute brand strategy
• Support rebranding initiatives and product/brand launches
• Measure brand impact and continuously refine strategy