Brand Manager (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelors degree in Marketing, Business, or a related field
• 6+ years of experience in brand or marketing roles within digital platforms, marketplaces, or consumer-facing businesses
• Strong understanding of digital-first branding, customer experience, and product-led growth
• Experience in PropTech and tech-enabled services is a strong plus
• Exposure to working in or with MNC environments is preferred
• Excellent communication, leadership, and stakeholder management skills
• Ability to use data, consumer insights, and market trends to guide brand decisions

Responsibilities:

• Develop and execute brand strategies aligned with business growth and platform adoption objectives
• Drive clear and differentiated brand positioning across digital products, campaigns, and customer journeys
• Ensure consistent brand identity across websites, mobile apps, performance campaigns, and communications
• Partner with product, growth, sales, and customer experience teams to translate offerings into compelling brand narratives
• Lead brand campaigns, product launches, and always-on communication initiatives
• Leverage consumer insights, market intelligence, and performance data to continuously refine brand strategy
• Manage creative agencies and cross-functional stakeholders to deliver high-impact brand outcomes