Performance Marketing Executive (Onsite, Faisalabad, PKR Salary)

Requirements:

• 2–4 years of hands-on experience in performance marketing, with a strong focus on paid advertising.
• Proven expertise in managing and optimizing campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Solid understanding of audience targeting, segmentation, and behavior within the UK market.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Demonstrated ability to optimize campaigns for performance metrics such as CTR, conversions, and ROI.
• Experience in budget management, bid strategies, and performance scaling techniques.
• Proficiency in using analytics and reporting tools to track and measure campaign effectiveness.
• Strong attention to detail and a results-oriented approach to campaign management.
• Good communication skills for internal coordination and reporting.
• Prior experience working with clients in the furniture industry.

Responsibilities:

• Plan, execute, and continuously optimize performance marketing campaigns across Google Ads and Meta platforms (Facebook and Instagram).
• Develop and implement targeted campaign strategies specifically tailored for the UK market.
• Monitor campaign performance, budgets, and key metrics to ensure optimal return on investment (ROI).
• Conduct in-depth performance analysis to identify areas of improvement and implement optimization strategies.
• Perform A/B testing on ad creatives, audiences, and bidding strategies to enhance campaign effectiveness.
• Scale high-performing campaigns while maintaining efficiency and cost control.
• Prepare regular performance reports with actionable insights and recommendations.
• Stay up to date with platform updates, industry trends, and best practices in digital advertising.
• Collaborate with internal teams (creative, content, and strategy) to align campaigns with overall marketing objectives.

Work Schedule:
12 PM - 9 PM