SEO Specialist - AI Search & Google (Onsite, Night Shift, Lahore, PKR Salary)

Requirements:

• 3+ years of hands-on SEO experience with a proven track record of driving organic traffic and conversion growth.
• Strong technical SEO knowledge, including Core Web Vitals, indexation, structured data, and site performance optimization.
• Hands-on experience with programmatic or templated SEO at scale, including managing hundreds of pages.
• Proven experience in Local SEO, including Google Business Profile and multi-location SEO.
• Proficiency in GA4, Google Search Console, and SEO tools such as Ahrefs or SEMrush.
• Up-to-date knowledge of AI search and answer-engine optimization.
• Experience in SEO for travel, transportation, limo, airport transfer, or other local-service businesses.
• Proven experience ranking airport-transfer, city-car, or route-specific landing pages.
• Understanding of content operations and basic HTML/CSS.
• Experience with booking-funnel CRO and optimizing organic traffic for conversions.

Responsibilities:

• Develop and execute keyword strategies targeting airport transfers, city car services, and route-based searches.
• Scale programmatic city, airport, and route landing pages in collaboration with the development team.
• Manage technical SEO, including site speed, Core Web Vitals, indexation, XML sitemaps, and Schema.org structured data.
• Optimize on-page elements, internal linking, and content briefs to improve organic visibility and rankings.
• Manage Local SEO activities, including Google Business Profile, local citations, and location-specific landing pages.
• Build high-quality backlinks and execute digital PR campaigns across travel and local-service niches.
• Develop and implement AI and answer-engine optimization strategies to increase visibility and citations across ChatGPT, Google AI Overviews, Perplexity, and similar platforms.
• Structure content for AI-generated answers using FAQ/HowTo schema, entity authority, and other relevant optimization techniques.
• Track SEO performance using GA4, Google Search Console, and SEO tools, and provide weekly performance reports.
• Identify opportunities to improve the booking funnel through SEO-driven Conversion Rate Optimization (CRO).