Performance Marketing Manager (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelors or Masters degree in Marketing, Business Administration, or a related field
• 7+ years of experience in performance marketing, with proven leadership in multi-brand, high-scale digital environments
• Demonstrated success in managing large-scale, multi-channel campaigns with measurable ROI and sustainable growth impact
• Strong hands-on expertise with Google Analytics (GA4), Google Tag Manager, HubSpot, Power BI / Looker Studio, and attribution tools
• Deep understanding of key digital metrics, including CTR, CPA, CAC, ROAS, LTV, funnel conversion, and customer retention
• Experience within growth-oriented, digital-first, platform-led, or PropTech-style businesses is strongly preferred
• Prior experience working in or with MNCs, with exposure to global marketing standards, structured processes, governance, and cross-regional stakeholders, is a strong plus
• Proven capability in team leadership, strategic planning, and data-driven decision-making
• Ability to translate complex business objectives into actionable, insight-led performance marketing strategies

Responsibilities:

• Develop and own the performance marketing strategy across all digital channels, including Google Ads, Meta, LinkedIn, affiliates, and retargeting platforms
• Lead, mentor, and scale a team of performance specialists to deliver ROI-driven campaigns focused on lead generation and CAC/LTV optimization
• Manage marketing budgets, forecast spend, and ensure efficient allocation of investment across channels
• Design, implement, and continuously improve conversion tracking, attribution models, and CRO strategies across lead funnels
• Build and maintain robust reporting frameworks to track channel performance, ROI, and growth trends for leadership visibility
• Partner closely with senior leadership, product, and sales teams to align performance initiatives with revenue goals and launch priorities
• Drive innovation through adoption of advanced marketing tools, automation, AI-driven bidding strategies, and audience segmentation models
• Stay ahead of global digital marketing trends, platform updates, and emerging growth practices to maintain competitive advantage