Business Development Executive – LinkedIn Outreach & Upwork (Onsite, Lahore, PKR Salary)

Requirements:

• 2 years of hands-on experience in LinkedIn outreach, outbound lead generation, and Upwork bidding.
• Proven experience generating leads and booking meetings through LinkedIn and outbound channels.
• Strong experience bidding on engineering and software development projects on Upwork.
• Good understanding of software development services, including MERN Stack, AI/ML, and custom web applications.
• Ability to understand client requirements and contribute to project scoping and solution positioning.
• Experience writing tailored proposals and responding effectively to client queries.
• Strong understanding of pricing models, project estimation, and engagement models.
• Self-motivated with strong follow-up, reporting, and pipeline management abilities.
• Ability to work independently and meet lead generation and business development targets.
• Experience using LinkedIn Sales Navigator or similar outreach tools.
• Understanding of international client communication and B2B sales processes.
• Experience working with software houses, IT services, or technology consulting companies.
• Familiarity with CRM systems and lead tracking tools.
• Excellent written communication, negotiation, and client handling skills.

Responsibilities:

• Execute LinkedIn outreach campaigns to generate qualified leads and business opportunities.
• Identify and connect with potential clients through outbound lead generation strategies.
• Build and maintain a healthy sales pipeline through consistent follow-ups and relationship management.
• Generate and schedule meetings for the sales and technical teams.
• Identify and bid on relevant engineering and software development projects on Upwork.
• Write customized and compelling proposals for MERN, AI/ML, web, and custom software development projects.
• Understand client requirements and align technical solutions with business needs.
• Collaborate with internal technical teams to prepare project scope, estimations, and proposals.
• Manage Upwork profile performance, bidding strategy, response rate, and proposal quality.
• Track outreach activities, bidding performance, conversions, and pipeline progress.
• Maintain professional communication with clients throughout the pre-sales process.