Digital Marketing Manager

Responsibility:

• Manage, analyze, and optimize digital marketing programs, including email campaigns, retargeting, display and search marketing
• Develop digital marketing strategies to generate inbound and nurture potential customers
• Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs.
• Maintain consistent brand messaging throughout all platforms including social media
• Oversee and contribute to the development of content for websites, social media, and email communications.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Drive for events such as company’s webinars, and other prospecting events
• Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

• Strong experience in B2B marketing with at least 3 years of accountable, hands-on experience in digital marketing
• Deep understanding of Google SEM, Google Analytics, Email campaigns, and digital marketing tools - marketing automation, A/B testing, landing page optimization, and Hubspot
• Proven outstanding abilities to translate customer needs and market demand into sharp and compelling messaging, content, sales tools, and campaigns to help us meet our business goals
• Proven track record of successfully launching and managing cost-effective marketing campaigns with clear ROI focused metrics
• Strong communication and collaboration skills, both verbal and written
• Highly motivated, passionate, self-starter with a can-do attitude