Senior Marketing Executive (CRM, Global Retention)

Our client is looking for a Senior Marketing Executive, CRM, Global Retention, Loyalty to join their expanding team in Hong Kong.

Job Responsibilities

• Design, implement, and optimize global client retention and loyalty programs across the lifecycle, focusing on active user growth, churn prevention, and win-back strategies.
• Manage end-to-end omni-channel campaign delivery by coordinating with CRM operations, creative, and content teams.
• Monitor key performance indicators (KPIs) related to retention, lifetime value (LTV), and campaign ROI, generating data-driven insights for management review.
• Conduct ongoing competitor benchmarking and market analysis to refine retention toolkits.
• Collaborate with regional marketing teams to ensure global toolkits are successfully localized and implemented.

Job Requirements

• Bachelor's degree in Marketing, e-Commerce, Business Administration, or a related field.
• 5 years of solid experience in CRM, lifecycle marketing, or loyalty program management. Candidates with less experience may be considered for the Marketing Executive title.
• Exposure to FinTech, financial services, or online trading platforms is highly preferred.
• Solid technical knowledge of marketing automation tools and MarTech platforms.
• Strong analytical mindset with the ability to interpret complex data sets into commercial strategies.
• Excellent command of both English and Chinese (including Mandarin).