Head of Acquisition-Brazil

Head of Acquisition

Were a bold new startup launching in Brazil's thrilling iGaming market, and we're looking for a Head of Acquisition to build our growth engine from scratch. No prior iGaming experience is needed; we want your core expertise in scaling digital products. Your mission is to define and execute our user acquisition strategy across paid media,affiliate networks, and new channelsowning full-funnel metrics.

Responsibilities

• Define and execute the user acquisition strategy, aligned with the companys business objectives.
  

• Coordinate the team responsible for budget allocation, channel strategy definition, campaign implementation and optimization (Meta, Google, ad networks, DSPs, etc).

• Continuously expand the channel portfolio, exploring new partners, formats, and experiments to ensure diversification of the acquisition strategy.

• Coordinate and optimize the affiliate strategy, ensuring efficiency, ROI, and scalability.
  

• Work closely with product and data teams to influence the entire acquisition journey, not only media indicators, but also conversion rates, onboarding, and initial retention.
  

• Collaborate with the Creative team to optimize creatives and promotions, ensuring that messages, offers, and formats are always aligned with acquisition needs and ROAS maximization.
  

• Be responsible for managing the acquisition strategy and controlling key business metrics such as ROAS, LTV/CAC, and Payback.
  

• Ensure excellence in data analysis, extracting insights and translating them into practical allocation and optimization decisions.

Requirements

• Proven experience in strategy and execution of user acquisition for digital products/app-first.
  

• In-depth knowledge of paid media (Google Ads, Meta Ads, Programmatic, Ad Networks, etc).
  

• Analytical and data-driven profile, with strong command of key metrics such as CAC, ROAS, LTV, and Payback.
  

• Ability to solve problems pragmatically, with ease in navigating constantly changing environments and horizontal culture.

• Excellent communication and leadership skills, acting as a role model for the team.
  

• Experience in affiliates and performance partnerships.
• Portuguese

Nice to Have

• Degree in Engineering or fields with a strong analytical foundation.
  

• Experience in startups, scale-ups, or high-growth digital companies.