Product Marketing Manager

About Hoxton Wealth 

Hoxton Wealth is a global financial services firm with offices in Cyprus, the United States, the United Kingdom, Dubai, South Africa, and Australia. We leverage a tech and tax-led approach to financial planning, combining innovative technology with deep expertise in tax-efficient strategies to deliver comprehensive wealth management services. With approximately £3 billion in assets under management, we are committed to helping clients achieve their financial objectives through personalised investment solutions, cross-border financial planning, and long-term strategies for wealth growth and preservation. 

The Role:  

We are looking for a Product Marketing Manager to lead the positioning, communication, and adoption of Hoxtons technology ecosystem — including the Hoxton Wealth App and our internal advisor platform. This role sits at the intersection of Product, Marketing, and Sales, ensuring our technology is effectively launched, promoted, and embraced by both clients and advisors. 

Were looking for someone who embodies creativity, solution-oriented thinking, and genuine passion for their work. The ideal candidate has sharp intuition backed by a strong affinity for data, using insights to sharpen strategies and drive results. Within our small, agile, and fast-moving team, youll need to hit the ground running and thrive on ownership. 

Key Responsibilities: 

Strategy & Insights 

• Partner with the App Product Manager to bring market, client, and advisor insights that help shape and prioritize the product roadmap. 

• Collect and act on client and advisor feedback to refine positioning, messaging, and product adoption. 

Launches & Go-to-Market 

• Review and refine in-app flows and copy in partnership with designers to ensure clarity, consistency, and brand alignment for new features. 

• Develop and execute Go-to-Market strategies for new features, product launches, and platform updates. 

• Brief and align the marketing and PR teams to ensure campaigns and announcements are consistent with product positioning. 

• Support Product Managers in creating the full launch toolkit including communication materials, training decks, and other enablement assets. 

Engagement & Adoption 

• Design and manage client engagement programs, including transactional emails, lifecycle campaigns, and adoption journeys for the app. 

• Monitor adoption and engagement metrics for the app, using insights to optimize communication and uptake. 

Marketing & Communication 

• Own the Always-On communication strategy for the Hoxton Wealth App across organic and paid channels. 

• Partner with the marketing team to ensure consistent, accurate, and high-quality messaging across all platforms. 

Required 

• 3–5+ years of experience in product marketing, preferably within fintech, financial services, or SaaS. 

• Demonstrated ability to develop and execute go-to-market strategies for digital products or platforms. 

• Strong understanding of user engagement metrics, lifecycle marketing, and adoption frameworks. 

• Excellent written and verbal communication skills with the ability to translate complex products into clear, compelling narratives. 

• Experience working cross-functionally with Product, Design, Marketing, and Sales teams. 

• Data-driven mindset with comfort analysing metrics and translating insights into actionable strategies. 

• Self-starter who thrives in fast-paced, ambiguous environments with strong ownership mentality.