User Engagement Specialist

Hey, Engagement Enthusiasts!

Do you get a thrill from crafting the perfect message that makes users go, "Wow, they really get me!"? If connecting with users and driving engagement is your jam, we want YOU!

We're on the lookout for a creative wizard and data ninja to join us as our User Engagement Specialist. You'll be the mastermind behind those push notifications, emails, and WhatsApp messages that keep our users coming back for more.

Ready to take our user interactions to the next level? Let’s make magic happen together! 🪄 Apply now and let’s get this engagement party started!

Tasks:

• Develop and Execute Engagement Campaigns:

  • Create and implement strategies for user engagement across push notifications, email, and WhatsApp.

  • Manage end-to-end campaign execution, including planning, scheduling, and monitoring performance.

  • Setup and drive automation process of user engagement journey to improve certain metrics

• Analyse Engagement Metrics:

  • Track and analyse key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.

  • Use data insights to optimise campaigns and improve user engagement.

• Personalization and Segmentation:

  • Develop personalised messaging strategies tailored to different user segments.

  • Utilise user data and behaviour to create targeted and relevant communications.

• A/B Testing and Experimentation:

  • Conduct A/B tests on message content, timing, and delivery channels to identify the most effective strategies.

  • Continuously test and iterate on campaigns to improve results.

• Cross-Channel Integration:

  • Ensure a cohesive user experience by integrating engagement efforts across all channels, including push, email, and WhatsApp.

  • Coordinate with other marketing and product teams to align engagement strategies with broader company goals.

• User Feedback and Iteration:

  • Gather and analyse user feedback related to engagement efforts.

  • Make data-driven adjustments to campaigns based on feedback and performance.

• Documentation and Reporting:

• Maintain detailed documentation of engagement campaigns and outcomes.

• Regularly report on engagement metrics and provide insights to stakeholders.

Requirements:

• Experience in Engagement or Retention Marketing:

  • 2-4 years of experience in a similar role, focusing on user engagement or retention strategies across mobile push, email, or messaging apps.

• Strong Analytical Skills:

  • Proficiency in analysing engagement metrics and using data to drive decision-making.

  • Experience Analytics tools (Google Analytics etc) and A/B testing platforms.

• Technical Proficiency:

  • Familiarity with customer engagement platforms like Braze, CleverTap, MoEngage, or similar tools.

  • Basic understanding of HTML/CSS for email marketing and familiarity with push notification technologies.

• Excellent Communication Skills:

  • Strong written and verbal communication skills, with an ability to craft compelling messages that resonate with users.

• Project Management Skills:

  • Ability to manage multiple campaigns and projects simultaneously, with strong organisational and time-management skills.

• Creative Mindset:

  • A creative approach to problem-solving and campaign design, with an eye for what engages and retains users.

• Team Player:

  • Ability to collaborate effectively with cross-functional teams, including marketing, product, and analytics.

• User-Centric Approach:

  • A passion for understanding user behaviour and a commitment to enhancing the user experience through targeted engagement efforts.