Manager - Marketing (Enterprise Solutions)

About The Team

At HKBN, its more than a job but an inspirational life journey. We offer a fast-paced, dynamic and fulfilling experience as you expand your career. We are one of the regions fastest growing telecom services and digital solutions providers. We bring together the best of technology, global partnerships, and customer-centric innovation with a Purposeful culture that unleashes Change and Growth. In Hong Kong, our Residential Solutions services 1-in-3 households, while our comprehensive one-stop Enterprise Solutions helps 1-in-every-2 active companies to transform digitally and stay competitive today and tomorrow. HKBN is the place for resourceful, entrepreneurial and fun-loving Talents who like problem solving and make deep impact: enrich lives, empower companies, and transform society. We are committed to deliver solid results through trust and passion across multiple geographical markets.

Job Summary

We are is seeking a skilled and experienced Enterprise Solution Marketing Manager to join our team. The ideal candidate will have 4 years of experience or above in the field of enterprise solution marketing and should possess strong leadership and communication skills. As Enterprise Solution Marketing Manager, you will be responsible for developing and implementing marketing strategies that drive growth and revenue for our enterprise solution offerings. You will work closely with the sales, product and business development teams to develop and execute campaigns, solution launches, and other marketing initiatives.

About the role

Enterprise Solution Marketing

• Work with the solution team to develop messaging and positioning for enterprise solutions that resonate with target audiences.
• Create and manage marketing collateral, including sales decks, case studies, white papers, and other materials that support sales efforts.
• Develop solution GTM messages and campaigns that align with overall marketing strategy
• Liaising with key technology vendors for joint marketing campaigns

Campaign Management

• Work with the sales team to create targeted campaigns that drive qualified leads and increase conversion rates.
• Plan and execute events, webinars, and other activities that promote enterprise solutions to target customers.

Marketing Strategy and Planning

• Develop and execute effective marketing strategies that drive demand and revenue for enterprise solutions.
• Analyze market trends and competitive landscape to identify new opportunities for growth.
• Align marketing initiatives with overall business objectives and company values.

Budget Management

• Manage budgets and ensure that marketing spend is optimized to drive maximum ROI.

Cross-functional Team Collaboration

• Work with cross-functional teams to ensure that marketing programs are aligned with business objectives and company values.
• Collaborate with the sales team to develop sales enablement materials that support the sales process.

About the role

• Bachelor's degree in Marketing, Business, or related field.
• 4 years or above of experience in enterprise solution marketing, preferably in the technology or telecommunications industry.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent verbal and written communication skills, with the ability to effectively communicate with both technical and non-technical audiences.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Experience with marketing automation and CRM tools, such as Salesforce.
• Knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing preferred.
• Experience in managing budgets and tracking ROI.
• Ability to work independently and collaboratively with cross-functional teams.

What you get in return

Apart from competitive salary package and benefits, in HKBN, you will work flexibly under our Talent-first culture and we uphold Life-Work Priority. Examples of our flexible initiatives:

• Five-day work week
• Half Day Off Friday once a month (compensation leave for Talents who work on shift)
• Half Day Off on Festival Eve (compensation leave for Talents who work on shift)
• Unique leaves arrangement: Family-care leave, Anniversary leave, Bonus leave, Volunteer leave, Sabbatical leave, etc.
• Comprehensive medical and life insurance coverage
• Upgraded maternity leave and paternity leave
• Discounted Talent plan offers including broadband and mobile plans and other promoted products
• Education subsidies and Examination leave
• Year-end discretionary bonus