Associate Director / Senior Manager - Digital Sales Channels

About the role:

• Develop and implement comprehensive go-to-market strategies for our SaaS product, leveraging digital channels to drive lead generation and customer acquisition
• Identify and establish strategic partnerships and collaborations to expand our reach, generate new leads, and drive customer acquisition
• Achieve sales target by developing and executing effective eDM campaigns, SEM, social media advertising, leveraging segmentation, personalization, and automation to maximize engagement and conversion rates
• Utilize social media platforms to build brand awareness, engage with target audiences, and drive traffic to our digital properties
• Leverage data-driven approaches to identify and target high-potential leads and optimize lead generation efforts across digital channels
• Stay updated on industry trends, best practices, and emerging technologies related to digital marketing for SaaS products
• Manage relationships with external agencies, vendors, and technology partners, ensuring delivery of high-quality work and maximizing ROI
• Collaborate with cross-functional teams, including marketing, sales, and product management, to align digital initiatives with overall business objectives

About you:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, with a focus on driving lead generation and customer acquisition for SaaS products
• Familiarity with SaaS business models and understanding of the technology industry, strong knowledge of go-to-market strategies and tactics
• Proficiency in digital advertising platforms, including display advertising, SEM, and social media advertising
• Strong analytical skills and ability to leverage data to drive insights and optimize campaign performance
• Strong project management skills and strategic mindset with the ability to identify opportunities for innovation
• Ability to work effectively in a fast-paced, dynamic environment