Public Affairs & Marketing Officer (Branding & Marketing)

THE JOB

Reporting to the Public Affairs and Marketing Manager, the Public Affairs and Marketing Officer will be responsible for the following duties:

• To assist in the implementation of plan and strategies related to Branding, Media Communications, Corporate Events and Marketing aiming to arouse the public/media attention to elite sports in Hong Kong, stimulate interest of sports talent to become elite athletes and pledge support of their stakeholders, the mass media and the community as a whole and enhance Hong Kong's status in the international arena;
• To enhance the HKSI's positive public image and generate higher public awareness by developing promotional displays and collaterals as well as corporate giveaways;
• To plan, organise and initiate quality promotional events to enhance the image of the organisation, its professional staff, coaches and athletes;
• To assist in handling public enquiries related to promotion and collaboration of elite athletes in Hong Kong;
• To establish and maintain good relationships with the mass media, develop and convey newsworthy information on time to the media through press conferences, media announcements or special interviews;
• To handle all media enquiries and prepare PR materials, such as writing media release and features;
• To liaise and collaborate with the public/private sectors, sporting authorities, National Sports Associations, overseas organisations and other organisations in the area of public affairs and marketing; and
• To handle ad-hoc projects or perform any other appropriate duties as assigned by supervisor.

THE REQUIREMENTS

• A university degree / diploma in marketing, communication or a relevant discipline;
• A minimum of 2 years' relevant working experience;
• Sense of visual arts for development of photos, videos, displays and publications, and knowledge in copyrights and privacy;
• Prior project / event management experience preferable;
• Excellent command of both spoken and written English and Chinese. Ability to speak Putonghua is a definite advantage;
• Pleasant personality with good presentation, communication and interpersonal skills;
• Meticulous and able to work independently;
• Proficient in MS-Word, Excel and Chinese Word Processing, knowledge in Photoshop is advantageous; and
• Awareness / knowledge of Child Protection in sport and equal opportunity issues in the context of Hong Kong are an added advantage.

APPLICATIONS

Please submit your application on or before 24 August 2026.
Appointment will be on a fixed term contract. General information is available at the website http://www.hksi.org.hk.
Applicants who are not invited for interview within six months may consider their applications unsuccessful.
All applications will be treated in the strictest confidence. Data collected will be used for recruitment and other employment-related purposes only.
THE HKSI IS AN EQUAL OPPORTUNITIES EMPLOYER