Senior Officer, Strategic Planning & Customer Behavior Analysis

Senior Officer, Strategic Planning & Customer Behavior Analysis

A reputable local Bank in Hong Kong with a well-established Branch Network is looking for a Senior Officer to join their Strategic Planning & Customer Behavior Analysis Department, responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Responsibilities:

• The team member will help to conduct tasks for the business units in retail banking

• Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels

• Work closely with business and channel teams on campaign management including campaign design and evaluation.

• Compile MIS business tracking reports

Requirements:

• University graduate major in data science, statistics, quantitative analysis or related discipline

• Minimum 2 years experience in analytics for retail banking

• Experienced in analytical skills, campaign management and MIS reports

• Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.

• Good communication skills and good written skills in both Chinese and English

• Knowledge in SAS programming, R and Python is preferable

• Experienced in data visualization tools is also preferable

Interested parties please send your resume in word format with current & expected salary and notice period to leo@hkjobc.com. For details, please feel free to contact Leo at 6282 8201.