Head of Marketing

POSITION                Head of Marketing

 

 

COMPANY              Our client is one of Europe’s fastest-growing startups, providing multiple award winning mattress through patented technology and continuous innovation.

 

LOCATION             Shanghai

 

 

REPORT TO           GM Greater China

 

 

JOB SUMMARY

 

-          An innovative leader to head the marketing activities throughout China region, also a core team member to promote the realization of business objectives and the growth of company performance.

 

 

RESPONSIBILITIES

 

-          Develop strategic marketing plan to deliver target volume, profit and share objectives, as well as building brand equity;

-          Identify consumer/shopper insights and opportunities to create brand linkages, and translate those insights into marketing strategy development;

-          Define and lead digital marketing and content strategy across touch points and ensuring consistency with overall O2O marketing strategy;

-          Development and leading of China marketing team to plan development, execution, monitoring, review and ensure prompt delivery of aligned marketing calendar;

-          Externally, act as a company brand ambassador to external sources, and build strong partnerships with the agencies/business partners/distributors involved in developing and deploying marketing campaigns.

 

 

 

 

REQUIREMENTS

 

-          Bachelor’s degree in marketing or related field;

-          At least 5 years in Consumer/Durable goods or Household goods industry in recent years;

-          Have a thorough understanding of O2O business, E-marketing/E-branding means and tools;

-          Proven record of brand building, product market positioning and know how to transform online/offline channels into sales through marketing;

-          Excellent communicator and collaborator with cross functional teams, regional and global teams in a matrix organization;

-          A self-starter with strong ability to work under pressure whilst maintaining a positive approach to work and relationships with others;

-          Good sense of business, decision making and leadership;

-          Open-minded, out-of-box thinking, innovative and life-long learner;

-          Excellent written, oral, presentation, interpersonal and negotiation skills.