Lead of Digital Marketing

Position

Lead of Digital Marketing

Company

A leading FMCG company

Location

Singapore

Report to

Innovation Lead

Responsibilities

• Develop and implement the digital marketing strategy, aligned with overall marketing innovation objectives, company visions and business goals.

• Understand user pain points, drive the digital engagement strategies, and make plans for continuous improvement and enhancement.

• Monitor and analyze digital marketing performance using analytics tools and metrics to identify trends, insights, and areas for optimization.

• Collaborate with external agencies, vendors, and partners to execute digital marketing initiatives and campaigns effectively.

• Oversee the development and maintenance of the digital platform, ensuring it is optimized for user experience, search engines, and mobile responsiveness.

Requirements

• Bachelor's degree in marketing, or a related field.

• Minimum of 8 years of experience in digital marketing, ecommerce, B2B sales.

• Excellent communication skills, both written and verbal, with the ability to present ideas and influence stakeholders at all levels of the organization.

• Creative mindset with the ability to think outside the box and develop innovative digital marketing strategies.

• Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

• Familiarity with Customer Relationship management (CRM) and Sales Analytics tools.

• Up-to-date knowledge of digital marketing trends, technologies, and best practices.