Product Manager, OTC Business

A leading pharmaceutical company.

Location

Hong Kong

Responsibilities

• Develop annual marketing plans to achieve sales, profitability and market share target for brands/product groups assigned.
• Proper management of A&P budget for brands/product group assigned.
• Plan and implement the marketing campaigns in different media platform and sales programs to strengthen the brand image.
• Support product development initiatives.
• Participate proactively in channel sales development and trade program support to achieve business goals.
• Review sales trends, provide up to date sales and competitive analysis.
• Monitor, analyze and evaluate market trend of the brand performance, customer requirements and competitor activities.
• Perform sales forecast and inventory planning for assigned products.
• Conducting consumer research studies to support business developments.
• Other ad hoc duties as assigned by the marketing team.

Requirements

• University degree in marketing or business-related discipline.
• Minimum 5 years of marketing experience gained in consumer products/FMCG.
• Solid experience on brand management, new product development, and business analysis.
• Thorough knowledge of product characteristics, sales and marketing procedures.
• Experience working with advertising/research agencies in marketing activities development.
• With excellent analytical, interpersonal, communication skills and problem-solving capability.
• Detail-oriented, passionate, self-motivated, well-organized & able to work independently.