CRM Manager

About hireworks

hireworks is building a community of top talent internationally and unlocking unparalleled access to positions at leading U.S. based companies. As your employer of record, hireworks will ensure you have a seamless interview, onboarding and employee experience - providing ongoing support and resources along the way. hireworks was established in 2023 as a Bulgarian entity and is forging corp to corp relationships with U.S. based organizations looking to grow their teams with best in class talent out of Bulgaria and Colombia. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About our client

Our client is a venture-backed, fast-growing startup with a mission to use the power of Artificial Intelligence (AI) to get everyone access to higher quality healthcare at more affordable costs. Were looking for mission driven individuals to join our team and help us eliminate healthcare inequalities to build a better and healthier future.

Featured most recently in Forbes and Business Insider as a leading AI startup, they are a telehealth company that harnesses the power of technology to help provide the smartest digital healthcare platform to patients, hospital systems, and providers across the United States. Our AI powered application helps bring together the knowledge of thousands of doctors and anonymous medical data to provide the highest quality care to our patients. We offer a free symptom checker, 24/7 access to board-certified doctors, ability to refill prescriptions from your phone, and more. All within one application - no insurance or preauthorization required.

About the Position

We are looking for an analytical and results-driven CRM Manager to join our dynamic Marketing team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record hitting business goals by deeply understanding how to effectively message to key cohorts. This role will report directly to the CRM Lead.

What you'll be doing:

• Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
• Define and execute on audience segmentation strategies to enhance patient experience and creative messaging
• Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale
• Create benchmarks and analyze campaign results to determine testing roadmap
• Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services
• Communicate key marketing initiatives and results to broader team and key external partners

What we're looking for:

• 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
• Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
• Data and results-driven with strong ability to tell a story using data insights and performance results
• Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
• Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
• Desire to stay abreast of current CRM and broader marketing trends and best practices
• Highly motivated, detail-oriented, and a team player