About the job CRM Manager
About hireworks
hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.
About our client
Our client is an iconic consumer brand known for delivering warm, delicious cookies throughout the day and late into the night.
With more than 350 locations worldwide, they continues to expand their footprint while investing in its brand, digital customer experience, and loyalty capabilities.
About the Role
We're looking for a highly skilled, hands-on CRM Manager to lead lifecycle and loyalty marketing execution.
You'll own day-to-day CRM operations across email, SMS, push, and in-app messaging, using Braze to build sophisticated customer journeys, segmentation strategies, and personalized campaigns.
This role combines strategic thinking with hands-on execution. You'll help evolve Insomnia's CRM program from broad promotional messaging toward a more personalized, data-driven approach that increases customer engagement, purchase frequency, retention, and revenue.
You'll play a key role in strengthening internal CRM capabilities, improving processes, and building a more scalable lifecycle marketing program.
What You'll Do
Own the day-to-day execution of CRM campaigns across email, SMS, push notifications, and in-app messaging.
Build, launch, QA, troubleshoot, and optimize campaigns and automated Canvas journeys within Braze.
Manage a high-volume campaign calendar, coordinating approximately 10–20 communications per week across multiple channels.
Develop customer segmentation and personalization strategies based on purchasing behavior, engagement, loyalty activity, and lifecycle stage.
Build and optimize automated customer journeys, including welcome, abandoned cart, retention, and reactivation flows.
Execute loyalty marketing initiatives, leveraging member data, rewards, and targeted offers to drive engagement and repeat purchases.
Design and execute A/B tests to improve conversion, engagement, customer retention, and campaign effectiveness.
Monitor CRM performance, deliverability, messaging frequency, and channel costs, including SMS and push usage.
Develop reporting and actionable insights to measure campaign performance, revenue contribution, and customer behavior.
Collaborate with Brand, Creative, Digital, Analytics, and Operations teams to ensure campaigns are accurate, on-brand, and delivered on schedule.
Identify opportunities to streamline workflows, improve execution, and build scalable CRM processes.
About You
4+ years of experience in CRM, lifecycle marketing, retention marketing, or a related discipline within a consumer-focused business.
Deep, hands-on Braze experience is required, including campaign creation, Canvas journeys, segmentation, QA, troubleshooting, and reporting.
Strong experience executing high-volume CRM campaigns across email, SMS, and push notifications.
Experience developing lifecycle strategies, automated customer journeys, and personalized marketing campaigns.
Strong understanding of loyalty marketing, including member segmentation, rewards communications, retention, and reactivation.
Experience managing deliverability, messaging frequency, campaign costs, and performance optimization.
Strong analytical skills and experience using customer data, reporting, and experimentation to drive measurable business results.
Exceptional attention to detail, organizational skills, and the ability to manage multiple campaigns and deadlines.
Excellent written and verbal English communication skills.
A proactive, resourceful, hands-on approach, with the ability to operate independently in a fast-paced, evolving environment.
Experience in DTC, e-commerce, restaurants/QSR, food delivery, subscription, fitness, beauty, retail, or another high-frequency consumer business is strongly preferred.
Benefits
hireworks is cultivating a growing community of top talent across LATAM. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:
Competitive Pay - compensation that reflects your experience and accomplishments
Remote Flexibility - work from anywhere within your home country (Colombia, Brazil, or Argentina)
Paid Time Off - ample vacation days to rest and recharge
Public Holidays - local federal holidays are fully paid days off