PPC Specialist

Employment Type:  Full Time

Location:  Limassol, Cyprus

Higher Hires are working with an international financial services brand with offices around the globe, and are seeking to recruit an experienced PPC Specialist to assist in their overall SEM campaigns for their Limassol office.

Key responsibilities of the position:

·         Form effective paid search strategies

·         Launch and optimize various PPC campaigns

·         Oversee multiple accounts on Google Ads and other programmatic advertising channels

·         Be involved in keyword selection and audience targeting

·         Monitor budget and adjust bids to gain better ROI

·         Track KPI’s to assess performance and pinpoint issues

·         Produce reports for management (e.g. dashboards)

·         Write attractive and concise copy for adverts

·         Maintain partnerships with PPC ad platforms and vendors

·         Keep abreast of PPC and SEM trends

Job requirements and competencies:

·         Proven experience as a PPC Specialist/Google Ads Expert

·         Experience in advertising retail financial services is a considerable advantage

·         Experience in data analysis and reporting

·         Familiarity with multiple platforms (e.g. Google Ads, Facebook Ads) is preferred

·         Working knowledge of analytics tools (Google Analytics, SEMrush, Google Tag Manager etc)

·         Knowledge of HTML, CCS is an advantage

·         Excellent communication skills

·         Marketing related degree or google certification is a plus

Benefits:

·         Medical insurance

·         Paid annual leave

·         Low employee turnover

·         Part of a Group with more than 40+ years of experience in the financial markets