Performance Marketing Expert

We are looking for a results-driven and proactive Performance Marketing Expert with proven experience in managing paid campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI and performance.

Key Responsibilities:

• Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns. 
• Conduct keyword and audience research. 
• Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA. 
• Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel. 
• Prepare weekly and monthly performance reports with actionable insights. 
• Collaborate with the creative and web teams to improve landing page conversion rates. 
• Perform competitor analysis and identify growth opportunities. 
• Manage campaign budgets while achieving lead generation and revenue targets. 
• Stay up to date with platform updates and industry best practices.

Requirements:

• Strong hands-on experience with Google Ads and Meta Ads Manager. 
• Proficiency in Google Analytics 4 and Google Tag Manager. 
• Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution. 
• Knowledge of keyword research tools and campaign structure. 
• Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and conversion rate optimization. 
• Proficient in Microsoft Excel or Google Sheets for reporting and analysis. 
• Strong analytical, communication, and problem-solving skills.

Educational & Experience requirements: 

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field
• 2 plus years managing Google Ads and Meta Ads campaigns

Important Note:

• Candidates should demonstrate a strong analytical mindset with proven experience managing lead generation and e-commerce campaigns. 
• Must be comfortable handling monthly ad budgets, making data-driven optimization decisions, and working closely with designers, developers, and account managers.
• Experience with US-based clients is highly preferred. Immediate joiners will be given preference.

Location: Gulberg V, Lahore
Timings: 9:30 AM – 6:30 PM