DIGITAL CONTENT SPECIALIST
Job Description:
Heunets is a forward-thinking ITSM company committed to empowering businesses and organizations with the transformative force of technology. We are seeking a creative and meticulous Digital Content Specialist to join our dynamic marketing team.
Responsibilities:
- Develop, create, and manage compelling digital contents for various platforms, including websites, social media, email campaigns, and blogs.
- Collaborate with the marketing team to devise and implement content strategies that align with business objectives and target audiences.
- Optimize content for SEO to enhance organic traffic and improve search engine rankings.
- Monitor and analyze content performance using analytics tools, adjusting strategies, as necessary.
- Stay abreast of industry trends and best practices in digital content creation and marketing.
- Coordinate with graphic designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage content calendars to ensure timely delivery of content projects.
- Utilize WordPress for content management and website updates.
- Develop and maintain public relations (PR) strategies to enhance brand visibility and reputation.
- Leverage digital media channels to amplify content reach and engagement.
- Monitor online reputation and manage social media comments, responding to customer inquiries and feedback promptly and professionally.
- Track and report on online sentiment and brand perception, providing insights and recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a content creator or in a similar role within digital marketing.
- Exceptional writing, editing, and proofreading skills.
- Familiarity with SEO best practices and content management systems (CMS), particularly WordPress.
- Proficiency in using social media platforms and analytics tools.
- Strong organizational and project management skills.
- Creative mindset with the ability to generate innovative ideas.
- Ability to work independently and collaboratively within a team.
- Knowledge of public relations (PR) strategies and digital media channels.
- Experience in monitoring online reputation and managing social media interactions.
Preferred Qualifications:
- Experience with graphic design and video editing software.
- Knowledge of HTML, WordPress, and web publishing.
- Previous experience in a similar industry.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Collaborative and supportive work environment.
- Flexible working hours and remote work options.
Work Hours: US Eastern Time
Job Type: Contract-to-Hire
Interested candidates are welcome to apply by submitting their resume, cover letter and a portfolio of previous work to jobs@heunets.com.
Required Skills:
Content Management Digital Media Reputation Proofreading Resume Publishing Multimedia Calendars Journalism Search Options Video Editing Video Salary Editing Public Relations Graphic Design WordPress Campaigns Analytics Digital Marketing Writing Social Media Email Software HTML Design Project Management Marketing Business Management