Creative Strategist

Hepmil Philippines is a digital advertising company that champions in reaching the Millennials and the Gen Z. Its ecosystem comprises a content arm (PGAG) and a creator network (Hepmil Creators' Network)  With both focus points of the company, it leads the market in its ability to provide the best branded campaigns for the brands who want to reach the most influential generation.

We are seeking a dynamic and innovative Creative Strategist to develop and execute compelling strategies for creator collaborations, content creation, branded campaigns, and creative problem-solving. This role will focus on shaping content strategies, ideating branded content solutions, and ensuring creative alignment across all initiatives. The ideal candidate is a strategic thinker with a passion for storytelling, strong analytical skills, and a knack for innovation.

Key responsibilities for this role include:

1. Content Strategy

• Design and oversee content strategies that align with business goals, target audiences, and platform-specific requirements.
• Analyze audience insights and market trends to inform and refine content approaches.
• Ensure content consistency in tone, style, and messaging across all channels.

2. Branded Content Ideation

• Generate innovative ideas for branded content campaigns that captivate audiences and enhance brand storytelling.
• Collaborate with cross-functional teams to develop concepts that seamlessly integrate brand values and business objectives.
• Pitch and present creative ideas to stakeholders, ensuring alignment and buy-in.

3. Creative Vetting

• Review and evaluate creative work, ensuring quality, alignment with strategic goals, and adherence to brand guidelines.
• Provide constructive feedback to creators and internal teams to refine and elevate creative outputs.
• Benchmark creative strategies and outputs against industry standards and competitor activities.

4. Innovation & Problem Solving

• Leverage creativity to solve complex business challenges and deliver out-of-the-box solutions.
• Stay abreast of industry trends, emerging platforms, and creative techniques to inspire fresh ideas and approaches.
• Experiment with innovative formats and storytelling methods to drive engagement and differentiation.

Requirements:

• In-depth knowledge of key social media channels primarily TikTok, but also Facebook, Instagram and Youtube
• Knowledge of social media content ecosystem
• Knowledge of developing marketing strategies for cross content execution
• Experience working with a team in conceptualizing and producing content
• Talent in presenting information concisely and accurately with keen attention to detail
• Experience in working in creative advertising industry with exposure in creating video content for digital formats is a key advantage
• Take work from concept to final execution within deadlines
• Stay on top of all social media trends and maintain best practices
• Ability to work in a hybrid set-up