Senior Influencer Marketing Executive

As a Senior Influencer Marketing Executive, you will work closely with HCN content creators and support creator campaign management. The ideal candidate should have a deep understanding of the local influencer landscape, strong campaign management skills, and experience in team and cross-departmental collaboration.

Key Responsibilities

• Strong background in the local influencer marketing landscape, with a deep familiarity of creators, their audience, and business trends, recommending the best talent for campaigns
• Build strong business with creators through strategic campaign pitches and management, ensuring timely submission and execution of deliverables
• Proactively troubleshoot and resolve challenges with creators, talent managers, and agency partners, ensuring smooth campaign execution and maintaining strong working relationships
• Support the management of Influencer Partnership Executives (IPEs) and Project Coordinators (PCs) by effectively delegating tasks to maintain a balanced and efficient workload
• Represent the team and creators by participating in cross-departmental, team, and alignment meetings, fostering collaboration and team dynamics
• Support in preparing reports on key learnings, recommendations, data, and actionable insights to drive continuous team improvement and development

Requirement

• 2-3 years experience in digital marketing or advertising with solid understanding of the advertising industry
• Proven experience in influencer marketing and familiarity with the local creator landscape
• Strong background in creator campaign management, including understanding of deliverables, objectives, and execution
• Proficient in productivity tools such as Excel, Slack, and Google workspace
• Strong knowledge of branding and design principles
• Keen attention to detail, creative, and task-oriented
• Strong interpersonal skills, enjoys interacting with people, and a good team player
• Quick-thinking, handle tight timelines, and solve problems efficiently