Sr. Paid Search Associate, Google Led Growth

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh

HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

Job Description:

As the Senior Paid Search Associate, you will manage and oversee paid search accounts of HelloFresh, Green Chef, Everyplate, and Factor_. You will support and execute the strategic plan, use analytics to inform decisions, and be responsible for execution to optimize a significant marketing budget against company goals.

You will

• Plan, execute, and optimize paid search campaigns (Google and Bing)

• Be responsible for all campaign management, budgeting, and optimization

• Optimize campaign performance toward activation, retention, and reactivation goals.

• Analyze & report on campaign KPIs to key stakeholders.

• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc. (targeting, optimization, creative direction, etc.)

• Implement and analyze A/B tests across paid search campaigns

• Work with the Brand Team to oversee and provide feedback for paid search ad copy

You are

• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV)

• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance

• Comfortable working with large data sets, skilled in Excel / Google Sheets

• Detail-oriented, able to find efficiencies and opportunities across multiple data sources

• Familiar with the fast-paced, demanding, and analytical environment

• A positive mindset towards challenges and new opportunities

At a minimum, you have...

• A bachelors degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.

• 4 years of experience in Paid Search, either from an agency or client-side role

• Knowledge of Paid Search bidding, targeting, and optimization.

• Familiarity with tag management & app tracking setup and troubleshooting <is a plus>.

• Experience working with performance marketing metrics and platform reporting.

• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.

• Strong organizational skills and project management ability

• Google and Bing Ads certified

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers.



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