Senior Paid Social Lead

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh

HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

Job Description

As the Paid Social Campaign Manager, you will be managing the paid social campaigns from start to finish. You will be responsible for building and analyzing campaigns across major paid social channels for HelloFresh, as well as providing recommendations. You will build campaigns, work on providing reporting updates to the PDS team/stakeholders and use analytics to inform the team and optimize a significant marketing budget against company goals.

Skills and preferred qualifications

• Execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns to completion.
• Conduct in-depth performance analysis, leveraging advanced data methodologies to identify strategic optimization opportunities for maximum return on investment.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis.

• Optimize campaign performance towards activation, retention, and reactivation goals.

• Analyze complex campaign data into clear, actionable insights and strategic recommendations for key stakeholders in the US team, both verbally and in written reports.
• Design, implement, and rigorously analyze A/B tests and other experimental frameworks, providing data-backed conclusions and recommendations for future strategy.

You have

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)

• Extensive experience in managing large-scale growth campaigns across major paid social platforms (Meta, Snapchat, TikTok), with a proven ability to drive significant results.

• Strong communication and presenting skills with an eye for creative performance.

• Superior quantitative and analytical skills, adept at complex data manipulation and interpretation to drive both daily optimizations and long-term strategic improvements.

• Deep understanding of platforms details and nuances, as well as attention to details

• Familiar with the fast-paced, demanding and analytical startup environment

• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious can-do attitude

At a minimum you have...

• A bachelor's degree in business or marketing with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.

• 6 years of experience directly managing paid social campaigns on the client side (preferred) or at a performance marketing agency.

• Expert-level proficiency in Microsoft Excel/Google Sheets for advanced performance analysis, including complex formula building, data modeling, and visualization.

• In-depth knowledge of advanced features within platform ad managers (e.g., Facebook Ads Manager's sophisticated bidding strategies, granular targeting, and Conversions API implementation).

• Demonstrated experience in writing comprehensive reports, providing clear insights, and developing actionable recommendations for executive leadership.

• Experience working with performance marketing metrics and platform reporting.

• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.

• Strong organizational skills and project management ability

• Certifications from major advertising platforms, such as Meta Blueprint (e.g., Media Buying Professional, Planning Professional), Snapchat Ads Manager Certification, TikTok Academy Certification, Google Ads Certification (e.g., Search, Display).

• Experience with advanced analytics platforms (e.g., Google Analytics 4, Mixpanel, Amplitude) and data visualization tools (e.g., Tableau, Power BI).

• Familiarity with marketing attribution models and incrementality testing methodologies.

• Experience mentoring or guiding junior team members.

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers.

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