HR Content Social Media Officer

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh

HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

Job Overview

As a Content Social Media Officer, you will be responsible for managing talent-facing social media channels and creating engaging content that highlights our company culture. You will develop blog posts, videos, and other multimedia assets to enhance our employer branding efforts. In this role, you will track engagement metrics and use data-driven insights to optimize our content strategy.

You will collaborate closely with Employer Brand, Talent Marketing, and Talent Acquisition teams to ensure a consistent and impactful presence across social platforms, building connections with both prospective and current employees.

Job Description

• Manage and oversee talent-facing social media channels, ensuring content aligns with the companys voice and values.

• Create and schedule high-quality, engaging blog posts, videos, and multimedia content that showcases company culture.

• Use analytics tools to measure the effectiveness of social media campaigns and content initiatives.

• Track engagement metrics (e.g., likes, shares, comments, CTRs) and optimize strategies to improve audience interaction and reach.

• Partner with Employer Brand, Talent Marketing, and Talent Acquisition teams to align social media content with overall recruitment and branding strategies.

• Stay updated on social media trends, platform updates, and best practices to enhance content and engagement.

• Provide regular reports on content performance and recommend improvements based on data-driven insights.

Qualifications:

• Bachelors Degree in Marketing, Social/Digital Media or any related course.

• At least five years of experience in social media management or content marketing, preferably with exposure to employer branding or talent marketing.

• Experience working in a multicultural environment, experience in shared services environment is an advantage

• Demonstrated ability to manage stakeholder relationships across diverse geographies/location and business area

• Proven track record of creating and managing social media content across platforms such as LinkedIn, Instagram, and TikTok.

• Proficiency in social media management tools (e.g., Hootsuite) and analytics platforms (e.g., Google Analytics).

• Strong writing, editing, and storytelling skills with the ability to tailor content for diverse audiences.

• Experience with video production and design tools like Adobe Creative Suite or Canva.

• Knowledge of SEO, content marketing, and best practices for optimizing social media performance.

• Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines.

• Excellent communication skills in English; Creative thinking, problem-solving skills, and a passion for fostering community engagement.

Work set up requirement:

• Able to work hybrid

• Able to work CET

• Able to work PH Holiday when necessary

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers.

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