Paid Search Senior Lead (Senior Manager)

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh

HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

1. Main purpose of the job

As the Paid Search Sr Lead, you will lead the strategic direction, innovation, and performance of paid search marketing efforts across HelloFresh, Green Chef, EveryPlate, and Factor. You will oversee a team of high-performing paid search professionals and be responsible for managing a significant marketing investment aligned with company growth objectives. You will serve as a thought leader and internal expert on search engine marketing, driving full-funnel acquisition strategies, automation, creative testing, and budget efficiency at scale. Reporting into the senior leadership of Growth Marketing, you’ll play a pivotal role in shaping the customer journey, unlocking new growth opportunities, and driving meaningful business impact through search.

2. Responsibilities and duties

• Own and drive the paid search strategy across brands and regionsensuring alignment with business objectives, marketing goals, and customer lifecycle initiatives.
• Lead, mentor, and develop a team of paid search managers, senior associates, and associates, fostering a culture of performance, experimentation, and innovation.
• Oversee and optimize multi-million dollar budgets, allocating investment across platforms (Google, Bing, YouTube Search) to maximize efficiency, scale, and ROAS.
• Set the roadmap for paid search automation, audience strategy, creative testing, and first-party data utilization.
• Define success metrics and develop advanced reporting frameworks that enable visibility, accountability, and proactive optimization across the funnel.
• Act as a cross-functional leader, working closely with BI, Creative, CRM, Product, and Finance teams to align paid search initiatives with broader company strategies.
• Evaluate new platform features, tools, and technologies, identifying opportunities for innovation and competitive advantage.
• Present strategic insights and performance updates to executive stakeholders, influencing decision-making and driving long-term marketing planning.

You are

• A strategic thinker with the ability to translate data into business insight.
• Highly analytical and curious, with a passion for continuous testing and optimization.
• A collaborative leader who empowers and uplifts their team while holding a high bar for performance.
• Comfortable in high-growth, fast-paced environments with rapidly evolving priorities.
• Committed to staying ahead of industry trends, privacy changes, and platform evolution.

3. Skills and preferred qualifications

• A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
• Demonstrated expertise with a minimum of 6+ years of managerial experience in Paid Search, gained from leading teams either in an agency or client-side capacity.
• Proven success in managing large-scale search budgets ($10M+) across multiple brands or business units.
• Deep expertise in SEM platforms (Google Ads, Microsoft Ads), Google Ads Editor, SA360 (or similar), and data visualization tools (Looker, Tableau, etc.).
• Advanced proficiency working with large data sets, skilled in Excel / Google Sheets
• Excellent in stakeholder and client-relationship management with great communication skills.
• Strong command of full-funnel paid search strategies, including audience segmentation, bidding automation, brand vs. non-brand allocation, and creative testing.
• Familiarity with tag management & app tracking setup and troubleshooting <is a plus>.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.

• Strong organizational skills and project management ability

• Google and Bing Ads certified

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers.

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