Paid Search Manager/Lead (Google Led Growth)

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh

HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

Job Description

As the Paid Search Lead, you will lead and oversee a team of associates and senior associates, responsible for managing the paid search accounts of HelloFresh, Green Chef, Everyplate, and Factor. Your role involves providing guidance, direction, and support to the associates, ensuring they effectively execute the strategic marketing plan, as well as communicating with the stakeholders. You will leverage your expertise in paid search strategies and analytics to drive decision-making and optimize the utilization of a significant marketing budget against company goals. Your leadership will be instrumental in fostering a high-performing team environment and achieving exceptional results in the digital marketing realm.

You are

• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV)

• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance

• Comfortable working with large data sets, skilled in Excel / Google Sheets

• Detail-oriented, able to find efficiencies and opportunities across multiple data sources

• Familiar with the fast-paced, demanding, and analytical environment

• A positive mindset towards challenges and new opportunities

At a minimum, you have...

• A bachelors degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
• Demonstrated expertise with a minimum of 5 years of managerial experience in Paid Search, gained from leading teams either in an agency or client-side capacity.
• Profound understanding and mastery of Paid Search bidding strategies, advanced targeting methodologies, and sophisticated optimization techniques.
  Excellent in stakeholder and client-relationship management with great communication skills.
• Familiarity with tag management & app tracking setup and troubleshooting <is a plus>.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google and Bing Ads certified

Why work for us?

• Strategize, oversee and optimize comprehensive paid search campaigns (Google and Bing)
• Take ownership of campaign management, including budget allocation, strategic optimization, and performance analysis at a managerial level.
• Fully understand KPIs and be able to optimize campaign performance toward activation, retention, and reactivation goals.
• Conduct in-depth analysis and deliver comprehensive reports on campaign KPIs to key stakeholders, providing strategic insights and recommendations.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc. (targeting, optimization, creative direction, etc.)
• Lead the implementation and analysis of A/B tests across paid search campaigns, leveraging managerial expertise to drive impactful insights and optimization strategies.

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers

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