Sr. Paid Media Operations (Paid Social)

About Us

HelloConnect

HelloConnect is a subsidiary of HelloFresh, founded to address years of challenges faced in its own customer care. Leveraging our extensive experience in developing customer care tailored to the immediate needs of HelloFresh, our solutions are hyper-focused on serving high-growth companies. Located in Manila, Philippines, we are now making this service available to other companies to benefit from our experience, scale, cost savings, and service level improvements.

HelloFresh
HelloFresh is a global leader in delivering delicious meal kits and grocery boxes straight to customers' doorsteps. We are dedicated to providing high-quality, convenient, and sustainable meal solutions that inspire people to cook and eat healthy at home. Our commitment to innovation and customer satisfaction drives our ongoing success.

Job Description

As the Associate on the Paid Social team, you will be managing the paid social campaigns from start to finish. You will be responsible for building and analyzing campaigns across major paid social channels for HelloFresh. You will help build campaigns, work on providing reporting updates to the PDS team/stakeholders and use analytics to inform the team and optimize a significant marketing budget against company goals.

You will

• Execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns to completion.
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with the Paid Social US team
• Work with project management tools(i.e., Asana) to ensure deadlines are met.
• Help design, implement and analyze experiments across paid social channels

You have

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok and Snapchat
  
• Strong communication and presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious can-do attitude

At a minimum you have...

• A bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 2-3 years of experience directly managing paid social campaigns on the client side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability

Why work for us?

At HelloConnect, you'll join an organization that values innovation and leverages cutting-edge technology to transform customer experiences. With a collaborative culture, continuous learning opportunities, and a customer-centric focus, you'll contribute to impactful projects that drive business success. Upholding ethical standards and promoting diversity and inclusion, HelloConnect fosters a positive work environment. Your well-being is prioritized through comprehensive benefits and perks. Join us to shape the future of digital experiences and make a difference in the lives of our clients and their customers.

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