Social Media Executive

Company: Hazen Technologies Inc

Department: Digital Marketing

Employment Type: Full-time

Experience: 3–4 years preferred

Reports To: Marketing Manager / Head of Digital Marketing

About the Role

We are looking for a creative, strategic, and results-driven Social Media Executive to plan, execute, and optimize social media activities for our company and client accounts. The ideal candidate will combine strong content and storytelling skills with a data-driven approach to brand awareness, audience engagement, community growth, and lead generation.

This role requires someone who can take ownership of the complete social media workflow—from understanding business objectives and researching audiences to developing content calendars, coordinating creative production, managing paid campaigns, and presenting performance reports.

The successful candidate should be comfortable managing multiple brands, working with creative and marketing teams, communicating professionally with clients, and continuously improving results through testing, analytics, and platform insights. Strong English proficiency is essential for professional copywriting, client communication, and the development of high-quality social media content.

Key Responsibilities

1. Social Media Strategy & Planning:

• Develop and implement effective social media strategies aligned with company, client, and campaign objectives.
• Translate business goals into actionable social media plans focused on brand awareness, engagement, audience growth, website traffic, and lead generation.
• Conduct audience research to understand target demographics, interests, behavior, pain points, and platform preferences.
• Identify the most suitable social media platforms, content formats, and messaging approaches for each brand.
• Develop monthly and campaign-specific social media plans with clear objectives, content themes, posting schedules, and performance indicators.
• Conduct competitor analysis and identify opportunities to differentiate brands and improve their social media presence.
• Recommend new campaign ideas, content opportunities, and growth initiatives based on audience insights and market trends.
• Ensure social media strategies remain aligned with broader digital marketing, branding, and business development activities.

2. Content Strategy, Calendars & Copywriting:

• Create and maintain detailed monthly content calendars for multiple social media accounts.
• Plan a balanced mix of educational, promotional, engagement-focused, brand-building, and lead-generation content.
• Develop engaging captions, post copy, stories, promotional messages, campaign concepts, and calls to action.
• Turn business activities, services, achievements, customer stories, and organizational impact into compelling social media content.
• For nonprofit or foundation accounts, transform activities, vision, community initiatives, and measurable impact into authentic, story-driven content.
• Develop content briefs for graphic designers, video editors, content writers, and other creative team members.
• Ensure all content follows approved brand guidelines, tone of voice, messaging, and visual identity.
• Review content for accuracy, grammar, clarity, brand consistency, and suitability before publication.
• Schedule and publish content consistently across relevant platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other channels as required.
• Maintain an organized workflow for content approvals, revisions, scheduling, and publishing.

3. Reels, Short-Form Video & Creative Campaigns:

• Plan and execute short-form video strategies for Instagram Reels, TikTok, YouTube Shorts, and other relevant platforms.
• Develop creative video concepts, hooks, scripts, storyboards, and content briefs that capture audience attention.
• Identify opportunities to repurpose long-form videos, interviews, events, testimonials, and existing content into engaging short-form assets.
• Coordinate with video editors, designers, and production teams to ensure timely delivery of high-quality video content.
• Research trending formats, audio, storytelling techniques, and platform-native creative approaches.
• Adapt relevant trends to suit each brand's identity, audience, and marketing objectives.
• Monitor video performance, including reach, watch time, retention, engagement, and conversions, and recommend improvements.
• Continuously test different hooks, formats, captions, creative approaches, and calls to action to improve content performance.

4. Community Management & Audience Engagement:

• Manage social media accounts and maintain an active, professional online presence.
• Monitor and respond appropriately to comments, direct messages, mentions, and audience interactions.
• Build meaningful relationships with followers, prospects, customers, and relevant online communities.
• Identify potential leads, customer inquiries, and engagement opportunities and route them to the appropriate team members.
• Maintain a consistent brand voice and professional communication standards across all interactions.
• Monitor audience sentiment and identify recurring questions, concerns, and feedback that may inform future content or marketing decisions.
• Escalate sensitive, negative, or high-risk comments and messages according to company or client guidelines.
• Support community-building initiatives that encourage authentic engagement and long-term audience relationships.

5. LinkedIn Growth & B2B Lead Generation:

• Develop and execute LinkedIn content and growth strategies for professional and B2B audiences.
• Create content that positions the company and its clients as credible, knowledgeable, and trustworthy within their industries.
• Support thought leadership, executive branding, company page growth, and professional networking initiatives.
• Identify relevant audience segments, industry conversations, and engagement opportunities.
• Develop content and campaigns designed to attract qualified prospects and support lead-generation objectives.
• Coordinate with sales and business development teams to align social media activities with lead-generation priorities.
• Monitor LinkedIn engagement, audience growth, website traffic, inquiries, and other relevant business outcomes.

6. Analytics, Reporting & Optimization:

• Monitor social media performance across all assigned accounts and campaigns.
• Track relevant metrics such as reach, impressions, engagement rate, follower growth, video views, watch time, website traffic, leads, conversions, cost per lead, and return on advertising spend.
• Prepare weekly and monthly performance reports using platform analytics and relevant reporting tools.
• Present clear insights that explain what performed well, what underperformed, and why.
• Translate performance data into practical recommendations for content, targeting, creative, posting schedules, and campaign optimization.
• Compare results against agreed campaign objectives and key performance indicators.
• Maintain accurate records of campaign activities, budgets, results, and optimization actions.
• Use performance insights to continuously improve social media strategies and demonstrate business value to clients and internal management.

7. Client Communication & Account Management:

• Work closely with clients to understand their business, target audience, marketing objectives, brand positioning, and campaign requirements.
• Participate in client meetings, strategy discussions, content reviews, and performance presentations.
• Present content calendars, campaign concepts, creative ideas, reports, and recommendations in a clear and professional manner.
• Manage client feedback and coordinate revisions with the relevant team members.
• Maintain regular communication regarding campaign progress, content approvals, deadlines, and deliverables.
• Handle multiple client accounts simultaneously while maintaining quality, consistency, and timely delivery.
• Identify opportunities to improve client results and recommend additional social media initiatives where appropriate.
• Build strong professional relationships through proactive communication, accountability, and a results-oriented approach.

8. Team Collaboration & Workflow Management:

• Coordinate with graphic designers, video editors, content writers, and other marketing professionals.
• Prepare clear creative briefs and ensure team members understand campaign objectives, target audiences, messaging, and deadlines.
• Manage content production timelines and follow up on deliverables to ensure campaigns launch as scheduled.
• Review creative assets and provide constructive feedback to maintain content quality and brand consistency.
• Maintain organized content calendars, campaign documentation, approval records, and reporting files.
• Prioritize tasks effectively and manage multiple projects in a fast-paced agency environment.

9. Research, Innovation & Continuous Improvement:

• Stay updated with changes in social media algorithms, platform features, advertising tools, and industry best practices.
• Monitor emerging content formats, audience behavior, competitor activities, and relevant social media trends.
• Research new tools and technologies that can improve content creation, scheduling, analytics, and campaign efficiency.
• Explore responsible use of AI-assisted tools for research, ideation, copywriting, content planning, and workflow optimization.
• Recommend and test new approaches to improve content quality, engagement, audience growth, and campaign results.
• Share relevant insights and learning with the marketing and creative teams.

Required Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Business Administration, Media Studies, or a related field. Relevant practical experience may be considered in place of a degree.
• Preferably 2–4 years of hands-on experience in social media marketing, digital marketing, or a related role.
• Proven experience managing social media accounts and executing content strategies for brands or businesses.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, YouTube, and their respective content formats and audience behaviors.
• Experience developing content calendars, campaign plans, captions, and promotional copy.
• Practical experience with paid social media advertising, particularly Meta Ads Manager.
• Understanding of audience targeting, campaign optimization, and performance measurement.
• Ability to interpret social media analytics and prepare meaningful performance reports.
• Strong English writing, editing, and verbal communication skills.
• Ability to develop professional, engaging, and grammatically accurate English copy.
• Strong organizational skills with the ability to manage multiple accounts, deadlines, and priorities.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinking combined with a practical, results-driven approach.
• Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Skills & Experience:

• Previous experience working in a digital marketing agency or managing multiple client accounts.
• Experience with B2B marketing, LinkedIn growth, and lead-generation campaigns.
• Familiarity with LinkedIn Ads, TikTok Ads, or other paid social advertising platforms.
• Experience planning Reels, TikTok videos, YouTube Shorts, and other short-form video content.
• Basic understanding of video editing, creative production, and visual storytelling.
• Familiarity with tools such as Meta Business Suite, Canva, CapCut, Adobe Creative Cloud, or similar creative and scheduling platforms.
• Experience using social media management and reporting tools such as Metricool, Hootsuite, Buffer, Sprout Social, or similar platforms.
• Familiarity with Google Analytics 4, UTM tracking, Meta Pixel, conversion tracking, and CRM-based lead reporting.
• Experience working with nonprofit organizations, foundations, professional services, or service-based businesses.
• Understanding of content marketing, email marketing, and broader digital marketing principles.
• Experience using AI tools to support content research, ideation, planning, and productivity.

Key Competencies:

The ideal candidate should demonstrate strong creativity and storytelling ability, strategic thinking, attention to detail, analytical problem-solving, professional communication, client relationship management, time management, adaptability, and accountability. They should be proactive in identifying opportunities, comfortable receiving feedback, and able to balance creative quality with measurable marketing outcomes.

Key Performance Indicators (KPIs):

• Performance will be evaluated against agreed objectives for each account or campaign. Relevant KPIs may include:
• Timely delivery and publishing of approved content calendars.
• Quality, consistency, and accuracy of social media content.
• Growth in relevant audience reach, engagement, and followers.
• Performance of Reels and short-form video content.
• Website traffic and qualified leads generated through social media.
• Paid campaign efficiency, including cost per lead and conversion performance.
• Achievement of agreed campaign objectives and budget utilization.
• Quality and timeliness of performance reports and recommendations.
• Client satisfaction, communication, and account management.
• Continuous improvement through testing, optimization, and new content initiatives.