Social Media Google PPC Specialist

Job Overview

Hazen Technologies Inc. is seeking a highly motivated and experienced PPC Specialist with a proven ability to drive results in the B2B IT sector. The ideal candidate will have a minimum of 5 years of hands-on experience in designing, managing, and optimizing pay-per-click campaigns to achieve measurable business outcomes.

Key Responsibilities

• Design, execute, and manage result-oriented PPC campaigns across platforms like Google Ads, LinkedIn Ads, and Meta.
• Develop and implement B2B marketing strategies specifically tailored for the IT industry.
• Conduct in-depth keyword research and create data-driven ad strategies to maximize campaign ROI.
• Optimize campaigns through A/B testing of ad copy, targeting, and landing pages.
• Manage and allocate advertising budgets efficiently to achieve business objectives.
• Monitor and analyze campaign performance metrics, preparing detailed reports and actionable insights for stakeholders.
• Stay updated on IT industry trends, technologies, and target audience behaviors to refine targeting strategies.
• Collaborate with sales, content, and design teams to align PPC campaigns with overall business goals.
• Identify new opportunities and platforms for campaign expansion.

Key Skills and Qualifications

• Bachelors degree in Marketing, Business, IT, or a related field.
• Minimum 5 years of experience in PPC management with a strong focus on B2B and IT sectors.
• Proficiency in Google Ads, Meta, LinkedIn Ads, and other PPC tools.
• Demonstrated expertise in running high-budget campaigns and achieving measurable results.
• Advanced analytical skills with experience using tools like Google Analytics, Data Studio, or similar platforms.
• Strong knowledge of A/B testing methodologies and campaign optimization techniques.
• Excellent communication and reporting skills, with the ability to present complex data clearly.
• A self-starter attitude with a strong focus on delivering results.

Shortlisting Criteria:

Candidates must have to provide portfolio and reports that includes 

1. PPC Campaign Performance Report
   
2. Marketing Campaign Design Proposal
3. Forecasting & Analytics Report
4. Ad Copy , Ad Creative etc

Why Join Hazen Technologies Inc.?

• Be part of a dynamic team in an innovative American company.
• Opportunity to work on exciting projects in the IT sector.
• Competitive salary package and growth opportunities.
• Collaborative work environment with cutting-edge tools and technologies.