Head of Market Research and Insights

Global University System is seeking a Market Research and Insights Head to lead a new team managing diverse qualitative and quantitative research programs from start to finish to better understand our prospect students. This role involves starting up this new function, with the objective of designing and implementing research projects, running interviews, conducting large-scale surveys, and collaborating across departments to enhance student recruitment and retention services. The team will ensure that all initiatives are grounded in strong evidence and market intelligence.

You will deliver bespoke research on applicants' and students experiences, decision-making processes, and support needs. Your team will identify market opportunities and trends by running students interviews and analyzing data from internal and external sources, informing GUSs strategies for student marketing, recruitment, and admissions.

The objective is to leverage insights to improve services and retention across institutions within Global University System, optimizing all aspects of the student experience strategy, from enquiry through to enrolment and graduation. This enables GUS to compete effectively on the international stage, enhance domestic and international student experiences, strengthen strategies with education agents, and elevate the organizations commitment to excellence in higher education delivery.

Responsibilities:

• Manage and mentor a small team of researchers and specialists.
• Lead the design, execution, and analysis of large-scale research initiatives, including surveys, focus groups and mystery shopping services.
• Conduct internal assessments to analyze and improve the quality of services provided to students.
• Oversee the setup of complex survey instruments and focus group studies.
• Benchmark student satisfaction and performance using industry best practices.
• Analyze, interpret, and report on complex datasets from multiple sources.
• Convey research results clearly to various stakeholders, maximizing research impact.
• Develop actionable insights based on first-party data to improve student retention and engagement.
• Collaborate with marketing, recruitment, and student experience teams to translate insights into strategies.
• Ensure high standards of data integrity and reporting.
• Utilize tools like SurveyMonkey, NVivo, and Tableau for data collection and analysis.
• Oversee data analysis through SPSS, Power BI, and Tableau, providing actionable insights.
• Present findings to senior leadership and guide departmental strategy.

Qualifications:

• Bachelors degree or higher in Sociology, Psychology, Statistics, Marketing, or a related field.
• 10+ years of experience in market research.
• Proven expertise in leading market research and customer insights projects.
• Extensive experience in qualitative and quantitative research design and delivery, including sampling, questionnaire / discussion guide design, and reporting.
• Strong leadership and team management skills.
• Proficiency in statistical software (e.g., SPSS), data visualization tools (e.g., Power BI, Tableau), and Microsoft Office (Excel, PowerPoint).
• Exceptional communication and interpersonal skills, with experience building effective internal relationships.
• Ability to work both strategically, independently, dependently, and through others.
• Expertise in starting up a function is a strong nice to have.

Work Arrangement

• Work Schedule: 8AM UK time, weekends off (currently 4PM to 1AM, weekends off)
• Work from home with occasional visits in the office
• Work Location: Robinsons Zeta Tower Bridgetowne, Ugong Norte, Quezon City. Office is near Tiendesitas and IPI Pasig. Building is accessible from C5 Road, Ortigas, Eastwood, and Rizal areas