Marketing Manager (Bedford)

Our client is looking for a Marketing Manager to join their team in their Bedfordshire office. The role will be hybrid, and it is a great opportunity to join a growing Marketing team and business.

The successful candidate will be responsible for implementing clients ambitious marketing and external communications strategy. Reporting into the Senior Campaign Marketing Manager, this role will work closely with their Sales / Commercial & B2B teams to support the retention and acquisition of new customers. They are looking for a solutions-oriented Marketing Manager who has the campaign management, copywriting, data analytics and organisational skills to manage multi-dimensional initiatives.

Main Duties & Responsibilities:

• Develop a clear positioning and points of differentiation for the clients brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of clients with their industry
• Manage and execute the marketing plan in line with the clients long term strategy and growth targets to increase leads and revenue for the business.
• Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
• Design attractive and effective multi-channel marketing initiatives, campaigns, and promotions to drive leads generation, new customer acquisition and retain existing customers.
• Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
• Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
• Design and produce effective marketing and sales collateral to support new business activities.
• To conduct ROI analysis on all marketing activity and adjust strategy accordingly.
• Work collaboratively across the organisation and promote a one team culture.

Essentials:

• Strong and creative copywriting skills.
• Highly constructive, collaborative, and a team player
• Very organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional projects and initiatives to meet deadlines
• Experienced commercial marketer with a growth mindset and expertise in digital marketing
• Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies, and internal stakeholders.
• Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud.
• Proficient in executing integrated promotional, direct marketing, and advertising campaigns
• Able to manage a demanding schedule and deliver multiple marketing projects to deadline
• Experience of demand creation and contact acquisition campaigns
• Good understanding and experience in digital media and brand management
• Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management
• Marketing / Business degree, qualification or CIM

Desirables

• Experience in the automotive sector is desirable but not essential
• Experience of website CMS systems
• HTML coding experience

Package: Basic + Package + Benefits

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