MARKETING MANAGER

Qualifications:


• Bachelors Degree Majors: Marketing, Business Administration, Automotive Management, or Communications.
• 3 - 7 years in marketing or sales, preferably in: Automotive dealerships
• OEMs (Original Equipment Manufacturers) like Ford, Toyota, etc.
• Automotive services (parts, repair, finance, etc.)
• Familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
• Lead Generation &CRM Marketing, especially for dealership)
• Local Market Advertising
• Automotive Digital Marketing
• Sales Funnel Management
• Event & Campaign Management (test drive events, trade shows)
• Data Analysis-interpreting dealership KPIs (cost per lead,ROI per campaign)
• Strong negotiation and customer relationship management
• Ability to work closely with sales managers, general managers and OEM reps.
• Strong local market understanding and competitive analysis.


Duties & Responsibilities: 

• * Developing marketing strategies for advertising new products
• * Organizing promotional events and coordinating day of deliveries and staffing
• * Leading and training teams of Marketing Associates
• * Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• * Analyzing website click to purchase conversion rates and the effectiveness of promotions to determine what drives sales
• * Identifying potential new markets and creating a plan to enter those markets
• * Partnering with product development and buying teams to estimate product demand
• * Brainstorming fresh advertising ideas with senior management.