Digital Content Planner & Creative Specialist

Qualifications:

• Bachelor's Degree in Marketing, Communications, Multimedia Arts, Advertising, Graphic Design, or a related field.
• Minimum of 2 years of experience in content creation, digital marketing, graphic design, or a similar role.
• Advanced proficiency in Adobe Photoshop and Adobe Premiere Pro.
• Strong understanding of content planning and social media management.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively within a team environment.

Content Planning & Management

• Develop and execute monthly content calendars aligned with business and marketing goals.
• Create content strategies that increase brand awareness, audience engagement, and lead generation.
• Research market trends, competitor activities, and audience behavior to identify content opportunities.
• Coordinate content production schedules and campaign timelines.
• Ensure all content is aligned with brand guidelines and messaging.

Graphic Design & Creative Development

• Design creative materials for social media, websites, digital advertising, email campaigns, and promotional materials.
• Produce visually engaging graphics, banners, infographics, and marketing collateral using Adobe Photoshop.
• Develop creative concepts and campaign visuals that strengthen brand identity.
• Maintain consistency in visual communication across all platforms.

Video Editing & Production

• Create and edit promotional videos, social media reels, product showcases, and corporate content using Adobe Premiere Pro.
• Add motion graphics, subtitles, transitions, audio enhancements, and basic color correction.
• Collaborate with team members to develop video concepts, scripts, and storyboards.
• Optimize video content for Facebook, Instagram, TikTok, YouTube, LinkedIn, and other digital platforms.

Social Media & Digital Marketing Support

• Schedule and publish content across company social media channels.
• Monitor content performance and audience engagement.
• Assist in the implementation of digital marketing campaigns.
• Generate monthly reports and recommendations based on content analytics and campaign results.