Marketing Manager_Central

• Qualification:

  • • Bachelors Degree Majors: Marketing, Business Administration, Automotive Management, or Communications.
    • 3 - 7 years in marketing or sales, preferably in:
      
    • Automotive dealerships
      
    • OEMs (Original Equipment Manufacturers) like Ford, Toyota, etc.
      
    • Automotive services (parts, repair, finance, etc.)
      
    • Familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
      
    • Lead Generation &CRM Marketing9especially for dealership)
      
    • Local Market Advertising
      
    • Automotive Digital Marketing
      
    • Sales Funnel Management
      
    • Event & Campaign Management (test drive events, trade shows)
      
    • Data Analysis-interpreting dealership KPIs (cost per lead,ROI per campaign)
      
    • Strong negotiation and customer relationship management
      
    • Ability to work closely with sales managers, general managers and OEM reps.
      
    • Strong local market understanding and competitive analysis.

Duties & Responsibilities

Marketing Manager duties and responsibilities

Marketing Managers take the lead in their companys marketing and advertising divisions, overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter those markets
• Partnering with product development and buying teams to estimate product demand
• Brainstorming fresh advertising ideas with senior management

Responsibilities and Skills

Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting

• • Proficient with marketing-related software programs
  • A history of planning successful product launches and events
  • Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
  • Time management and organization skills for planning and executing both large and small marketing projects and initiatives
  • Leadership skills to motivate team members and manage conflicts
  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
  • Can create digital marketing product design ,(posting, ads, other digital platforms)