LAZADA ONLINE MARKETING MANAGER

DUTIES AND RESPONSIBILITIES:

To oversee and optimize our online store Lazada. The ideal candidate is highly organized, data-driven, and experienced in managing e-commerce operations, promotions, and sales strategies to maximize revenue and brand growth.

• Meeting with the sales and marketing team to discuss digital marketing strategies.
• Designing and implementing online marketing strategies across all digital platforms.
• Managing the companys social media platform and web advertising.
• Developing social media strategies.
• Identifying the latest trends and technology within the industry.
• Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
• Assessing the online user experience and developing strategies to increase NPS.
• Maintaining customer communications with weekly reports, news articles, and industry guides.
• Monitoring and maintaining the media budget.
• Preparing and presenting digital marketing reports.

• Manage and optimize product listings, pricing, and promotions on Lazada
• Develop and implement strategies to drive traffic, conversion, and sales performance across all platforms.
• Monitor and analyze sales trends, customer behavior, and platform insights to improve store performance.
• Work closely with the marketing and digital ads team to execute campaigns and promotions.
• Ensure compliance with each marketplaces guidelines, policies, and best practices.
• Oversee inventory management and order fulfillment, coordinating with logistics and supply chain teams.
• Handle customer inquiries, reviews, and feedback to enhance customer satisfaction and retention.
• Stay updated on marketplace algorithm changes, competitor strategies, and emerging e- commerce trends.

Qualifications:

• Proven experience in managing online shop or marketing digital flatform (Lazada)
• Strong knowledge of e-commerce operations, sales strategies, and marketplace algorithms.
• Proficiency in analytics tools and data interpretation for decision-making.
• Experience in inventory management and order fulfillment coordination.
• Excellent communication and problem-solving skills.
• Ability to work independently and thrive in a fast-paced environment.