Digital Marketing Officer

Duties and Responsibilities: 

• Develop and proposes ideas and produce material, campaigns and content that links a brand to target audience, applicable to Luzon Group dealership. 
• Produce materials such as full videos, statis post, reels, voice overs, scripts and templates that are effective to campaigns to be implemented. (not limited to video materials)
• Coordinates with management and Luzon Group branches and other pertinent departments in relation to campaign/promotional materials development to maintain consistency between marketing campaigns and content published. 
• Work with the marketing and other departments to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly. 
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material. 
• Measuring and monitoring company website and social traffic statistics. 
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metriics.
• Reviewing and editing content for the company which will be published in the company's social media pages. 
• Manages posting and scheduling of posts on all Luzon Group dealership pages. 
• Responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure. 
• Brainstorm and suggests newer ways and platforms to increase current customer segment and increase target market. 
• Submission of budget proposal for proposed campaigns and other related budget requests (Ad boosting, page boosting, equipment request, etc.)
• Performs other adhoc duties as assigned by management. 

Qualifications; 

• A Bachelor' degree in Communications, English, Journalism, Literature, Marketing or other related fields. 
• Experience as a content creator in prior roles creating strong and engaging content 
• Understanding of SEO best practices
• Proficiency with content management systems and analytics software. 
• Excellent writing, proofreading and communication skills
• Detail oriented work style with good time management and organizational skills
• Knowledge of various analytics platforms
• Excellent written and verbal communication skills as well as organizational skills
• Skills to get into the details, proofread and edit content before publishing
• Ability to match up with fast paced work life
• Proficiency with Microsoft Office suite, specially excel and powerpoint
• Ability to work efficiently maintaining high quality and accuracy
• Goal oriented and customer oriented
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to attention to detail along with a creative mind
• Developed team working skills to collaborate with various departments and work in alignment with them 
• Ability to maintain consistency in their content writing
• Ability to understand and cater to the needs of customers and discover the potential markets for the company. 
• Excellent time management and planning skills to ensure meeting deadlines
• Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
• Ability to communicate the message in simple and beautiful language which will attract audience 
• Content creators should publish new content periodically at a steady pace.
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