Marketing Automation Specialist

goFLUENT is fundamentally disrupting the language learning market around the world, helping companies design a global digital training strategy for their employees. goFLUENT accelerates the process of learning language through its platform, a unique blend of AI-powered technology, unmatched content library, and human interaction.

We are a mission-driven SaaS company that believes passionately in the right of every employee to have an equal opportunity to achieve success in the workplace, regardless of their native language. We are part of a truly global company with 800 employees around the world.

Join us, and feel a sense of purpose in your work everyday!

About the position:


The goFLUENT Marketing team is looking for a strong addition to our growing team who will be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies. This role will be highly focused on email marketing, maximizing Marketo as a tool for automation for our global sales teams. Getting the right emails in to the right inboxes at the right time to improve open and click-through rates is just the basics of the role. You will be expected to develop and track email campaigns and landing pages alongside a team of content writers and web developers, work closely with the lead generation team to identify and execute outbound marketing campaigns.


What You'll Do:

• Support marketing coordinators to create email campaigns for their different markets.
• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends;
• Segment contacts lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.); Monitor and maintain data quality within the marketing database;
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;
• Participate in analysing marketing and sales data to develop insights and make recommendations on areas for optimization.


What You'll Need:

• High level of English (minimum B2)
• HTML coding experience would be very appreciated.
• Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration).
• Strong analytical skills and experience with campaign reporting and data analysis;
• Excellent understanding of email marketing concepts and metrics;
• Ability to manage multiple projects at the same time;
• Technically capable;
• Excellent writer and communicator.

Good to have:

• Create email marketing campaigns and web landing pages through the marketing automation platform: Marketo

What We Offer:

• Join a Vibrant Team: Be part of a young and dynamic team within the security of a fast-growing, 24-year-old Swiss-based company. Experience the perfect blend of innovation and stability.
• Innovative Work Environment: Embrace the excitement of joining an organization that thrives on innovation. Enjoy an international, vibrant working environment where every day brings new opportunities and challenges.
• Competitive Compensation: We offer a competitive compensation package that values your skills and contributions.
• Comprehensive Benefits: Benefit from transportation and medical insurance (Swan), ensuring peace of mind for you and your family.
• World-Class Learning: As a goFLUENT learner, immerse yourself in a world-class learning experience. Learn from one of our twelve business languages and grow your skills continuously.
• Modern Recreational Facilities: Enjoy our nice and modern recreational area equipped with a reading corner and a video game console. Take breaks that refresh and inspire.
• Work-Life Balance: No work on weekends! We value your time and believe in maintaining a healthy work-life balance.
• Celebrate Success Together: Regular parties and free food to celebrate our successes as a team. Enjoy a culture that values fun, camaraderie, and recognition.

Our Culture and Values:

At goFLUENT, we are driven by our passion for equal opportunities and professional growth. We believe in fostering an inclusive, supportive, and innovative environment where every team member can thrive. Our values of integrity, respect, and excellence guide everything we do, ensuring a workplace where everyone can achieve their full potential.

Check out our video #lifeatgoFLUENT Mauritius.

Eager to learn more? Watch our video to discover goFLUENT through the words of our people worldwide: goFLUENT Video

Born in 2015, goFLUENT Mauritius Ltd. has become the second largest entity in the group and has established itself as an important hub from which services are provided to our clients in Europe and the rest of the world. Thanks to its multicultural and plurilingual nature, Mauritius is a key player in goFLUENTs global strategy.

Filled with a really vibrant and energetic family vibe, it's an office you will want to call home. Stepping into this young and multicultural workplace, you'll get the chance to grow with us, make meaningful work connections and bring insight into empowering professionals worldwide.

Are you excited to become part of this exceptional team?

#LI-Onsite