A&P Executive

• Assist to assess market opportunities and conduct research to understand customer needs
• Enhance customers experience through mall-wide promotions and events to drive shoppers traffic and increase tenant sales
• Source for potential licensees to drive the malls Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces
• Conceptualise, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Build and maintain good relationship with tenants and garner their participation in the malls advertising & promotion activities
• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies
• Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms:
  • website
  • in mall directories
  • social media management inclusive of content management, contest, feedback & comments.
• Undertake other administrative deliverables such as financial processes,
  procurement, competitive quote sourcing and operational coordination, when
  required.
• Support in ad hoc designs for posters, decals, signages, and displays, when
  required.
• Such other duties and responsibilities as may be reasonably requested by
  immediate supervisor / the head of department from time to time.

Requirements

• Degree in Marketing / Mass Communications or relevant discipline
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics
• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing
• Able to work independently as well as part of a team in a constantly evolving environment
• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
• Strong communication, interpersonal, analytical and problem-solving skills

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | Remus Gan | Registration No: R21102972

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.