Trade Marketing Executive ($4500 | Contract)

Responsibilities

• Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories and key channels. 
• Lead the development and implementation of Retail Standards (e.g., distribution, share of shelf, displays etc.) for the assigned channels.
• Lead the development and implementation of channel specific shopper activation plans.
• Based on learnings from past shopper activation, to develop channel objectives and plans to deliver the overall shopper objectives and strategy.
• Work closely with the sales team on ensuring smooth and effective deployment of the shopper activation plans.
• Lead development of appropriate POP materials/ structures and ensure the roll out and usage of these items.
• Owning responsibility on the development, execution and performance of program to increase presence and off-take via promotions and shopper engagement, i.e (Promotional Packs, In Store Promoters, Roadshow, Premium Sourcing activities, Malaysia
• Advertising Board (MAB) and other administrative works).
• Lead the development of customized promotions by customers/channels.
• Develop effective working relationship across all functions which include marketing, trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor. 
• Work closely with internal and external stockholders to ensure clear communication and flawless execution.
• Support field sales teams with data analysis of national channel trends.
  
• Ensure compliance of the business.

Requirements

• Degree in Marketing or relevant field
• 1-2 years of working experience in marketing
• Experience in FMCG market will be an added advantage

We regret that only shortlisted candidates will be notified.

GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Arcus Ang | Registration No: R1985843

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