Senior Data Analyst US - IGTWLF

Qualifications:

• Graduate of BS in Data Analytics, Computer Science, Statistics, Mathematics, or any relevant degree
• At least 6 years of working experience as a Data Analyst
• Must be proficient in analytics and have the ability to drive closed-loop reporting from leads to revenue
• Must have a strong skillset with data visualization in Power BI
• Must be proficient in Salesforce, Google Analytics, and Google Ads
• Must have experience with setting up API integrations and moving data from one system to another
• Strong skills in analyzing large datasets and presenting results
• Having experience with competitor intelligence tools is preferred
• Ability to translate quantitative data into actionable recommendations
• Ability to successfully plan and manage multiple projects and prioritize work assignments, closely collaborate with the team on tight timelines
• Ability to act as a leader on the team, encouraging colleagues & the firm to make data-driven decisions
• Strong critical thinking, problem-solving skills, communication, and organizational skills
• An energetic, team-based attitude. You are always willing and ready to jump in to help wherever you can
• Excellent written and verbal communication skills
• Must be willing to work in a hybrid arrangement and in a night shift schedule

Responsibilities:

• Gather data from various sources, such as databases, spreadsheets, APIs, or web scraping, to obtain relevant datasets for analysis
• Responsible for timely & accurate data collection, reporting, and forecasting
• Analyzes and measures raw data reports from Salesforce, Google Analytics, Hubspot, and Sprout Social to set benchmarks, provide real-time data updates, and measure the ROI of sales and marketing activities
• Analyzes website traffic for optimization and conversion rates
• Assists with defining monthly, quarterly, and yearly KPIs for email marketing, events, SEM campaigns, advertising campaigns, and organic social campaigns
• Assists with defining a data strategy that will align with the firm's overall goals
• Build and implement data visualization reporting/dashboards for marketing and sales initiatives
• Ability to present data to marketing & non-marketing stakeholders to highlight any key findings
• Works closely with the digital, event, and creative teams to define and measure the firm's marketing strategy
• Works closely with the IS team to align data strategy, data cleanliness efforts, and troubleshoot issues
• Proactively improves upon existing processes and system utilization by keeping us updated on the latest best practices and trends