Head of Marketing

Responsibilities

• Create and publish content for company social channels (Twitter, LinkedIn, Discord, Telegram, Facebook, and Instagram)
• Build an engaged following and drive conversations with targeted audiences
• Help write and publish engaging thought leadership articles in the Crypto and Blockchain space
• Research and identify growth opportunities across new platforms, communities, groups, etc. in the crypto space

• Help conduct marketing research on competitors in the space

• Measure channel and content performance, sharing insights and findings with the team
• Work closely with the product team, to ensure a consistent and effective marketing strategy across all channels
• Oversee, conceptualize and execute brand, marketing and customer retention strategies;
• Taking charge to develop, implement and execute strategic digital marketing campaign, which may include SEO/SEM skills
• Drive growth in product positioning and maximizing brand recognition through marketing plans

• Identify key growth drivers and opportunities to grow the brand in all markets (Southeast Asia)

• Monitor marketing campaigns' effectiveness
• Drive leads conversion by planning and executing effective marketing campaigns and consumer events
• Manage the marketing budget and analyze ROI of marketing investments and market performances on a monthly basis

Requirements

• Bachelor Degree and above in Marketing/Business or a related field

• At least 3-5 working experience in Marketing

• Experience with cryptocurrencies or new technologies is a plus

• Familiar with Southeast Asia markets

• Solid knowledge of website analytical tools (e.g., Google Analytics, Net Insights, Omniture, Web Trends)
• Experience in launching new and innovative ideas is a plus
• Strong passion and belief for the cryptocurrency space
• Aware of news and industry-related media outlets dedicated to cryptocurrencies
• Excellent written and spoken English and, preferably, native Mandarin language skills but not mandatory
• Have great writing, grammar, and editing skills
• Act as a self-motivated driver and leader, who can work autonomously
• Be resourceful and highly organized with the ability to meet deadlines, and complete tasks and projects assigned
• Knowledge of Illustrator, Adobe XD, Photoshop or Figma is a plus

This fits your personality if you’re

• A passionate brand marketer that takes pride in growing audiences, creating and executing new content ideas
• A passion for marketing, social media, and content creation
• Ability to thrive in a fast-paced, scrappy environment and to react quickly
  

• Willingness to learn and tackle new projects

• Good communicator, friendly and outgoing, is able to diplomatically

• Able to diplomatically resolve any incoming challenges with 

  calm and thought-out moderation skills
• People-lover, driven to support, activate and communicate daily with avid and passionate community members
• Good communicator, friendly and outgoing

Enjoy great career development opportunities in a fast-growing company.

We regret to inform that only the successful candidates will be notified.