Marketing Automation Specialist

Job brief

The marketing automation specialist will be responsible for set up and management of automated marketing processes using a marketing automation platform. This will include creating and managing automated campaigns, lead nurturing workflows, and personalized customer journeys. The specialist will work closely with other members of the marketing team to ensure that all processes are properly integrated and aligned with company objectives.

Requirements

-2+ years of experience in marketing automation

-Experience with popular marketing automation platforms (e.g. HubSpot, Marketo, Pardot)

-Strong understanding of campaign management, lead nurturing, and customer journey mapping

-Excellent project management skills

-Good communication and collaboration skills

Responsibilities

• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing