Conversion Rate Optimizer

Job brief

The Conversion Rate Optimizer will be responsible for improving website conversion rates through A/B testing, analysis of user behavior, and implementation of strategies to improve user experience and conversions. The position will work closely with the marketing team to develop and execute tests, track results, and make recommendations for improvements.

Requirements

• 2+ years in a similar role
• Experience with A/B testing tools such as Google Analytics, Optimizely, or VWO
• Strong analytical skills and experience using data to drive decision making
• Excellent communication and project management skills

Responsibilities

• Manage key conversion points in the marketing funnel
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Optimize our marketings conversion paths
• Increase conversion rates and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate
• Increase funnel marketing efficiencies