Email Marketing Specialist

Job brief

Location: Johar-town G4, Lahore
Employment Type: Full time (Onsite)
Timings: 12pm-9pm

Responsibilities
Developing comprehensive email marketing strategies aligned with overall marketing objectives.
Planning campaigns that resonate with the target audience and drive engagement.
Designing and creating effective email campaigns using email marketing tools.
Crafting compelling and visually appealing content for Lead Generation and promotional emails.
Implementing audience segmentation strategies to deliver targeted and personalized content.
Ensuring emails are sent to the right audience segments based on demographics and behavior.
Implementing marketing automation workflows for lead nurturing and customer engagement.
Setting up automated responses and triggered emails based on user actions.
Monitoring and analyzing key performance indicators (KPIs) for email campaigns.
Reporting on the effectiveness of campaigns and recommending improvements.
Implementing personalization strategies to make emails more relevant and engaging.
Using customer data to customize content and improve user experience.
Collaborating with design and content teams to create visually appealing and impactful emails.
Ensuring brand consistency in all email communications.
Design and manage marketing funnels to guide prospects through the customer journey from awareness to conversion.
Implement strategies to optimize each stage of the funnel, including lead generation, nurturing, and conversion.

Requirements

2-3 Years of  Experience in B2B Industry Experience.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proficiency in using email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, Lemlist, Buffer, Jasper.ai).
Excellent written and verbal communication skills.