Social Media Manager

Location

Latin America

Schedule

40 Hours / Week

Variable in PST

What’s the purpose of the role?

The Social Media Manager will lead the execution, creative direction, and day-to-day management of social media campaigns for premium beauty and lifestyle brands. This role is responsible for building engaging social strategies, overseeing content development, managing client communication, and ensuring high-quality brand storytelling across all social platforms.

What will I be doing?

• Managing day-to-day social media execution across Instagram, TikTok, Pinterest, and additional platforms.
• Building and managing monthly content calendars aligned with brand strategy and seasonal moments.
• Leading content development across static assets, reels, stories, creator content, and AI-assisted concepts.
• Writing engaging, on-brand captions and overseeing content performance optimization.
• Collaborating with Creative, Influencer, Paid Media, and Account teams to execute integrated campaigns.
• Managing timelines, approvals, deliverables, and content workflows across multiple accounts.
• Acting as a primary client-facing contact for approvals, updates, presentations, and strategy discussions.
• Supporting reporting, performance analysis, and strategic recommendations.
• Mentoring junior team members and helping elevate creative quality and operational excellence.
• Staying ahead of platform trends, content formats, and AI-driven tools to improve workflow and innovation

What are my deliverables?

• Successful execution and management of social media campaigns across multiple client accounts.
• High-quality monthly content calendars aligned with brand strategy and aesthetic standards.
• Engaging, on-brand content optimized for platform performance.
• Strong client communication, account support, and relationship management.
• On-time delivery of content, approvals, reporting, and campaign assets.
• Consistent brand storytelling and visual consistency across all social touchpoints.
• Performance tracking, reporting insights, and optimization recommendations.
• Cross-functional collaboration to ensure seamless campaign execution.
• Mentorship and support for junior team members and coordinators

What experience do I need to succeed?

• Strong agency background working with premium beauty brands in the US market.
• 4+ years of experience in social media management, digital marketing, or content strategy.
• 4+ years of Account Management and client-facing experience.
• Proven experience managing multiple client accounts in fast-paced agency environments.
• Experience leading content strategy, campaign execution, and social performance reporting.
• Strong background collaborating cross-functionally with Creative, Influencer, and Paid Media teams.
• Previous experience mentoring junior profiles or coordinators.
• 4+ years of Experience working with beauty, wellness, lifestyle, or fashion brands.
• 2+ years of experience with AI tools such as ChatGPT, Canva AI, or Notion AI.

What skills do I need to succeed?

• Strong client-facing communication and presentation skills.
• Excellent project management and organizational abilities.
• Deep understanding of Instagram, TikTok, Pinterest, and emerging social platforms.
• Strong copywriting and storytelling skills across social content formats.
• Strong creative eye with understanding of premium beauty aesthetics and branding.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar design/editing tools.
• Ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Analytical mindset with experience tracking KPIs and performance insights.
• Leadership and mentoring skills with the ability to support junior team members.
• Proactive, collaborative mindset with strong attention to detail and problem-solving abilities
• Strong English-speaking proficiency