Influencer Marketing Manager

Location

Latin America

Schedule

40 Hours / Week

Available PST

What’s the purpose of the role?

The Influencer Manager will lead the strategic and day-to-day execution of influencer marketing campaigns for premium beauty and lifestyle brands. This role is responsible for ensuring high-quality creator partnerships, flawless campaign delivery, strong client communication, and maintaining elevated creative standards across all influencer programs.

What will I be doing?

• Oversee day-to-day execution of influencer programs, ensuring strategic alignment and flawless delivery.
• Review and approve all creator shortlists, briefs, and content before client submission.
• Manage pacing, deadlines, and quality across all active campaigns.
• Serve as first point of escalation for campaign or creator issues.
• Manage and mentor Influencer Coordinators, providing structured feedback and coaching.
• Elevate the team's creative judgment, sourcing quality, and professionalism.
• Build a culture of attention to detail and creative excellence.
• Review all creator rosters to ensure brand fit, aesthetic alignment, and performance potential.
• Balance diversity, authenticity, platform relevance, and budget across all programs.
• Stay ahead of trends and emerging talent in the beauty and lifestyle influencer space.
• Lead the internal content review process—from first pass to final approval.
• Evaluate all deliverables for creative quality, brand alignment, messaging accuracy, and FTC compliance.
• Provide clear, actionable feedback to creators and Coordinators.
• Act as the primary client-facing lead for influencer program updates and performance check-ins.
• Partner with Account, Social, and Creative Directors to keep campaigns aligned with broader brand storytelling.
• Join client calls and present program insights with confidence and clarity.
• Oversee tracking and QA of influencer metrics (views, engagement, EMV, conversions).
• Identify top-performing creators and insights to inform future strategy.
• Support post-campaign reporting with analysis and narrative framing.

What are my deliverables?

• Successful execution and delivery of influencer marketing campaigns.
• High-quality creator sourcing aligned with premium beauty brand aesthetics.
• On-time campaign management, approvals, and reporting.
• Strong client communication and relationship management.
• Accurate tracking and analysis of campaign KPIs including engagement, EMV, reach, and conversions.
• Clear feedback and quality control across all creator deliverables.
• Strategic insights and recommendations based on campaign performance.
• Ongoing mentorship and development of junior team members

What experience do I need to succeed?

• Minimum 4+ years of influencer marketing and Account Management experience.
• 4+ years of experience in agency background working with premium beauty brands in the US market.
• Proven experience managing client relationships and leading client-facing communications.
• 4+ years of experience leading influencer campaigns from strategy through execution and reporting.
• Previous experience mentoring or managing junior team members is a must.
• Strong understanding of beauty, lifestyle, and creator marketing trends.
• Experience working in fast-paced agency environments managing multiple campaigns simultaneously.

What skills do I need to succeed?

• Strong English-speaking proficiency.
• Strong client-facing communication and presentation skills.
• Excellent project management and organizational abilities
• Ability to manage multiple campaigns and priorities simultaneously
• Strong creative eye and understanding of premium beauty aesthetics.
• Expertise in influencer sourcing, creator relationship management, and campaign execution.
• Analytical mindset with experience tracking KPIs and campaign performance metrics.
• Leadership and mentoring skills with the ability to guide junior team members.
• Strong attention to detail, problem-solving, and collaboration skills.