Influencer Marketing Manager

Location

Latin America

Schedule

40 Hours / Week

Available PST

What’s the purpose of the role?

This role sits at the intersection of strategy, creative leadership, and operational excellence. As our Influencer Manager, you won't just be executing campaigns — you'll be owning them. You'll lead a team, set the creative bar, and serve as the strategic bridge between our agency and our clients across beauty, wellness, lifestyle, fashion, and healthcare in the US market.

What will I be doing?

• Owning the end-to-end execution of multiple influencer programs across brand accounts simultaneously — strategy, sourcing, briefing, delivery, and performance.
• Reviewing and approving all creator shortlists, briefs, and content before anything reaches the client.
• Managing pacing, quality, and deadlines across all active campaigns with zero tolerance for dropped balls.
• Acting as the first point of escalation when campaign or creator issues arise — you solve problems before the client feels them..
• Managing, coaching, and developing a team of Influencer Coordinators — setting clear expectations, providing structured feedback, and elevating their creative and professional standards.
• Building a team culture rooted in attention to detail, creative excellence, and accountability.
• Leading creator sourcing with a sharp, trained eye for brand fit, aesthetic alignment, audience quality, and performance potential — especially for premium, aspirational beauty and lifestyle brands.
• Staying consistently ahead of emerging talent, platform shifts, and cultural trends in the US influencer space.
• Balancing authenticity, diversity, platform relevance, and budget across all programs.
• Leading the full internal content review process — from first pass to final approval.
• Evaluating every deliverable against creative quality, brand voice, messaging accuracy, and FTC compliance standards.
• Providing clear, direct, and actionable feedback to both creators and coordinators.
• Serving as the primary client-facing lead for influencer program updates, performance check-ins, and strategic conversations.
• Joining client calls and presenting insights, recommendations, and results with full confidence and clarity — no hand-holding needed.
• Partnering cross-functionally with Social, Account, and Creative leads to ensure influencer programs are fully integrated with broader brand storytelling.
• Overseeing tracking and QA of all influencer metrics: views, engagement, EMV, conversions, and beyond.
• Identifying top-performing creators and translating data into forward-looking strategic recommendations.
• Delivering post-campaign reports that go beyond numbers — with narrative framing, honest analysis, and clear next steps.

What are my deliverables?

• Flawlessly executed influencer campaigns across all active brand accounts — on strategy, on brand, on time.
• Approved creator rosters and briefs that reflect genuine aesthetic and performance judgment, not just availability.
• Content review sign-offs ensuring every piece of content is client-ready before it leaves our team.
• Weekly status updates and campaign-end reports with KPI analysis, insights, and strategic recommendations.
• A high-performing, growing team of Coordinators who are better at their jobs because of your leadership.
• Client presentations and check-in recaps delivered with confidence and minimal oversight.
• Influencer databases, trackers, and performance records maintained and accurate at all times.

What experience do I need to succeed?

• 5+ years of influencer marketing manager experience, with at least 3 of those years in an agency setting managing multiple brand accounts concurrently.
• Proven, demonstrable experience running influencer programs for premium beauty, wellness, lifestyle, and/or healthcare brands in the US market — you know these industries deeply, not broadly.
• A track record of working with aesthetic-forward, aspirational brands — you understand the visual and cultural language of elevated beauty and lifestyle, and you know which creators authentically live in that space.
• Direct people management experience — you have led, coached, and developed junior team members and can speak to that experience concretely.
• Strong client-facing background — you have owned client relationships, led calls, presented strategy and results, and managed expectations at a senior level without supervision.
• Experience owning the full influencer workflow: sourcing, contracting, briefing, content review, approvals, and performance analysis.
• Demonstrated ability to identify and vet emerging talent before they become obvious choices.

What skills do I need to succeed?

• Strong English-speaking proficiency.
• Impeccable creative eye: you can assess whether a creator, a piece of content, or a brief is right for a brand — and articulate exactly why or why not.
• Deep platform fluency: Instagram, TikTok, YouTube, Pinterest — you understand how content performs on each, what good looks like, and where the space is heading.
• Proficiency with influencer marketing platforms: Grin, AspireIQ, Traackr, Creator.co, or equivalent — this is non-negotiable.
• Strong analytical ability: you can read campaign data, extract meaningful insights, and build a compelling story around performance.
• Exceptional client-facing communication: written and verbal, in English at a professional level — you are polished, proactive, and confident in front of clients.
• Leadership and coaching skills: you know how to give feedback that actually makes people better, not just corrects mistakes.
• Mastery of FTC guidelines and influencer compliance standards in the US market.
• High organizational capacity: you manage complexity across multiple accounts without losing quality, clarity, or composure.
• Cross-functional collaboration instincts: you work naturally alongside Creative, Social, and Account teams — you connect dots, not just manage your lane.